Monday Jan 08, 2024
FIRST THOUGHT

England Golf, the governing body for amateur golf in England, reports that, based on scores submitted through the World Handicap System or respective golf clubs' software, golf participation was up 2.09% throughout the country in 2023. Also, submissions for nine-hole scores were up over 7% year-on-year.

IN THIS ISSUE

> TFC Inbox: Game improvement is a high priority for 2024 | Read
> If it's Wednesday, Kevin Corn is delivering hope, miracles | Read

QUESTION OF THE WEEK

Who do you believe should be NBC Sports' new golf analyst — if not Kevin Kisner, then who? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

TFC Inbox: Game improvement is a high priority for 2024
Distance, whether it be a result of the golf ball or equipment, is on the mind of golfers as the new year begins to unfold
INDUSTRY NEWS
Golftec coaches account for the largest presence from a single golf instruction provider on Golf Digest list
Read More
Headwear brand will kick things off with the PGA Show's One2One event, official headwear sponsorship of PGA Demo Day, in-booth design appointments and more at booth No. 4152
Read More
Company will participate in Demo Day and Show Exhibition, sharing its state-of-the-art technology combined with traditional material used for Japanese floorings
Read More
PGTAA offers step-by-step process to earn certification
Read More
Learn about the new look and technology behind the AI Smoke Triple Diamond, Max & Max D heads
Read More
Designed by women for women, the 2024 golf lines celebrate vibrant art-inspired designs and feminine styles from two U.K. artists
Read More
Women’s golf clothing brand will exhibit new collection at booth No. 5593
Read More
READ, WATCH, LISTEN

> Chris Kirk makes late birdie to take PGA Tour season opener at Kapalua
[Doug Ferguson | Associated Press | Read]

> 'Caddyshack' heartthrob Cindy Morgan, aka Lacey Underall, dead at 69
[Adam Schupak | Golfweek | Read]

> 'Zero plans to go anywhere': Rickie Fowler shoots down LIV Golf, dishes on sponsorship change
[Adam Schupak | Golfweek | Read]

> Patrick Reed must pay attorney fees and costs to defendants in his dismissed lawsuit
[Gary Smits | Florida Times Union | Read]

#QOTD
"The price of greatness is responsibility."
— Winston Churchill
RAIN CHECK
Forecast: January 2024
KEY FACTOR
This winter's weather will be influenced by a strong El Nino weather pattern. The three most recent El Ninos occurred in 1998, 2010 and 2016, so look for similar rainfall patterns to those three winters.

PROJECTED REGIONAL IMPACTS FOR GOLF OPERATORS
> El Nino is a seasonal weather pattern originating in the tropical Pacific that has far-reaching impacts to weather across the globe. The past few winters were under the influence of La Nina, the opposite tropical Pacific seasonal weather pattern.

> Based on past strong El Ninos, golf facilities in the southern U.S. and up the East Coast should see more rainfall than normal.

> This assumption also extends to California and the Southwest, with the caveat that this particular region tends to see more variability during El Nino weather patterns.
ICYMI
If it's Wednesday, Kevin Corn is delivering hope, miracles
On a weekly basis, the PGA Professional takes his lesson plan to a St. Louis-area pediatric hospital so that children with serious medical conditions can experience the game and just have fun
The First Call | Extra: Saturday, Jan. 6
Gary Van Sickle announces the second Barky Awards; Is there a shift in opinion about LIV Golf?
TFC PODCAST NETWORK

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
MyGolfSpy: Becoming the Consumer Reports of the golf industry
MyGolfSpy founder Adam Beach joins host Colin Weston to share his motivation for creating the website that offers unbiased golf equipment reviews
[Listen | More 'The ModGolf Podcast' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
How shot tracking is improving the game
Shot Scope CCO Gavin Dear joins host Ann Liguori to talk about the benefits of the technology and how his company is carving out its niche
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

Make Golf Your Career

> Retail Golf Instructor
PGA Tour Superstore
Richmond, Virginia | Info

> PGA WORKS Fellowship
Southern Ohio Section
Fairborn, Ohio | Info

> Junior Golf and Tournament Operations
Alabama Golf Association
Hoover, Alabama | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JANUARY
23-24: Golf Business Conference, Orlando, Florida | Info
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.