Tuesday Jan 09, 2024
FIRST THOUGHT

Players often say that a course "was there for the taking" following a round that offered conducive scoring opportunities. Well, The Sentry field took practically everything from The Plantation Course in Sunday's final round. The scoring average of 66.66 — 6.34 strokes below the par of 73 — was the lowest single-round average on the PGA Tour on record (1983-present). The previous low came at the 2003 American Express — 5.72 strokes under par in the third round at Indian Wells Country Club.

IN THIS ISSUE

TFC Inbox: Game improvement is a high priority for 2024 | Read

QUESTION OF THE WEEK

Who do you believe should be NBC Sports' new golf analyst — if not Kevin Kisner, then who? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

INDUSTRY NEWS
Three models that will launch on Jan. 19 are designed to help players avoid long-game challenges and eliminate guesswork players have when picking such clubs
Read More
New drivers feature a blend of new distance and forgiveness technologies, and will drop on Jan. 19
Read More
Under DRC Investors ownership, Mullen, Nebraska, club is set to bolster its reputation and further enrich its member and guest experience
Read More
Brewster, Washington, resort to open second dining space option in April as part of a multimillion dollar expansion
Read More
Private country club is the only one in Tucson and one of only nine in Arizona to achieve the distinction
Read More
Association of Golf Merchandisers will add several enhancements and additions to the CRM Program in 2024
Read More
Company will showcase versatile attire that transitions from the golf course to tennis courts, pickleball games and social events in booth No. 5578
Read More
Golf Digest Top-50 instructor will provide demonstration and best-use practices of Kavooa Pro training aid on Jan. 24 in booth No. 1793
Read More
Company will showcase its golf media innovations through photography and videography in booth No. 3416
Read More
Head men’s golf coach Daniel Neben to use SwingI Coach to deliver advanced statistical reporting to his coaching staff and team members
Read More
Stroke-play competition features current ladies’ club champions who represent clubs that carry Lohla Sport apparel
Read More
READ, WATCH, LISTEN

> Tiger Woods, Nike end partnership after more than 27 years
[Doug Ferguson | Associated Press | Read]

> Bally’s name replacing Trump on Bronx golf course
[Carl Campanile / Josh Kosman | New York Post | Read]

> Cabot Saint Lucia’s ambitions come into focus as amenities spring up
[Mike Dojc | Forbes | Read]

#QOTD
"Becoming a leader is synonymous with becoming yourself. It is precisely that simple and it is also that difficult."
— Warren Bennis
ICYMI
TFC Inbox: Game improvement is a high priority for 2024
Distance, whether it be a result of the golf ball or equipment, is on the mind of golfers as the new year begins to unfold
TFC PODCAST NETWORK

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
MyGolfSpy: Becoming the Consumer Reports of the golf industry
MyGolfSpy founder Adam Beach joins host Colin Weston to share his motivation for creating the website that offers unbiased golf equipment reviews
[Listen | More 'The ModGolf Podcast' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
How shot tracking is improving the game
Shot Scope CCO Gavin Dear joins host Ann Liguori to talk about the benefits of the technology and how his company is carving out its niche
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

Make Golf Your Career

> Retail Golf Instructor
PGA Tour Superstore
Richmond, Virginia | Info

> PGA WORKS Fellowship
Southern Ohio Section
Fairborn, Ohio | Info

> Junior Golf and Tournament Operations
Alabama Golf Association
Hoover, Alabama | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JANUARY
23-24: Golf Business Conference, Orlando, Florida | Info
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.