Wednesday Jan 10, 2024
FIRST THOUGHT

Of the 142 respondents to The First Call poll question "As 2024 begins, more PGA Tour are expressing their acceptance of LIV Golf. Has your opinion changed since LIV Golf debuted?", 74% chose "No," while 21% "Remained indifferent" and 5% selected "Yes."

IN THIS ISSUE

> 'Driver$: Inside the Golf Industry' podcast: Noteefy founder / CEO Jake Gordon | Listen

QUESTION OF THE WEEK

Who do you believe should be NBC Sports' new golf analyst — if not Kevin Kisner, then who? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

TFC PODCAST NETWORK

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
MyGolfSpy: Becoming the Consumer Reports of the golf industry
MyGolfSpy founder Adam Beach joins host Colin Weston to share his motivation for creating the website that offers unbiased golf equipment reviews
[Listen | More 'The ModGolf Podcast' episodes]

INDUSTRY NEWS
Company's most forgiving and straightest driver to date is now available for custom fittings and pre-order at authorized Ping golf shops
Read More
New models engineered and built for golfers seeking tour-proven technology are available for custom fittings and pre-order
Read More
Current Pittsburgh Penguins rinkside reporter and host for SportsNet Pittsburgh will collaborate on a diverse range of video content and play a role in brand’s upcoming product releases
Read More
Combination of rugged natural landscape and mountain vistas will make up the design firm's first 18-hole layout and practice facility in Utah
Read More
New colors, washes, rope and bucket hats set aesthetic direction with the introduction of two new washed looks — Sonne and Matcha
Read More
Six-year GCSAA member acknowledged for his continuous growth in service and leadership
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Furore will be honored with the 2024 PGA of America Lifetime Achievement Award in photojournalism at the ISPS Handa GWAA Dinner in April
Read More
As the 2024 PGA Tour season kicks off in Hawaii, golfers across the U.S. who book a tee time on GolfNow and TeeOff can round up to help support the Maui Strong Fund
Read More
Company will manage business strategy and planning, golf course maintenance, clubhouse operations, marketing and sales, IT, staffing, food/beverage and golf instruction
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Hattiesburg, Mississippi, club unveils a multimillion dollar complex that includes Courtside, a new outdoor food and beverage facility
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Koehnemann returns to company as director of corporate communications and will be responsible for leading all internal and external communications strategies
Read More
Koenig played 18-hole rounds on 580 golf courses and traveled 35,000 miles, visiting 41 states, plus Finland, in 365 days
Read More
Tournament created to highlight golf programs at the most underserved and underrepresented Minority-Serving Institutions is scheduled for May 6-8
Read More
Contestants must be a member of the PGA of America for 25 or 50 years, respectively, to compete; Six championships will be held during the next six weeks
Read More
Panel of general managers judge Hendersonville, North Carolina, club's facilities, including clubhouses, fitness, pro shops and culinary experiences
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Pennsylvania golf resort collects two industry awards amid luxe upgrades
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New golf training and teaching aids, accessories and equipment will be on display to all attendees
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Displays at booth No. 3227 will include the official 2018 Ryder Cup vehicle and the Tru-Turf golf green roller
Read More
Golf club management software solutions company will display platform at booth No. 3624 in the Inventors Spotlight section
Read More
Company will participate in the Show's Inventors Spotlight program, showcasing its all-in-one lightweight customizable bag with an integrated push cart at booth No. 3805
Read More
Company to introduce EPA-registered insect repellent, Fight Back 2
Read More
Southern California-based company will make PGA Show debut and be featured in the Fashion Show
Read More
Golf instructor Dan Frost to demonstrate Power Shift Board and Draw Board at booth No. 1865
Read More

Popticals: Selects The Media Group to handle public relations efforts for its golf performance eyewear.

TaylorMade Golf: Introduces the all-new Qi irons, a blend of minimalistic aesthetics and advanced multi-material technology that aims to deliver the optimal combination of distance, accuracy and solid feel. The irons are available for preorder and will be at retail beginning Feb. 2. The Qi irons ($1,099 for steel shafts / $1,199 for graphite) will be offered in 5-PW/AW (7 pc. set w/ 4i, SW and LW also available individually.

READ, WATCH, LISTEN

> Will Zalatoris 'cognizant of every little detail' amid PGA Tour return from back injury at 2024 Sony Open
[Patrick McDonald | CBS Sports | Read]

> Topgolf posts mysterious job the day after Tiger Woods splits with Nike
[Averee Dovsek | Golfweek | Read]

> Rory McIlroy calls for ‘world tour’ as ideal outcome of LIV-PGA Tour negotiations
[Gabrielle Herzig | Sports Illustrated | Read]

#QOTD
"Constantly talking isn’t necessarily communicating."
— Charlie Kaufman
TUNING IN

PGA Tour: Sony Open
Site: Waialae Country Club, Honolulu, Hawaii.
Television: Thursday-Friday, 7-10:30 p.m. (Golf Channel); Sunday, 4-6 p.m. (NBC), 6-8 p.m. (Golf Channel).
GCSAA Fact Sheet

Make Golf Your Career

> Retail Golf Instructor
PGA Tour Superstore
Richmond, Virginia | Info

> PGA WORKS Fellowship
Southern Ohio Section
Fairborn, Ohio | Info

> Junior Golf and Tournament Operations
Alabama Golf Association
Hoover, Alabama | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JANUARY
23-24: Golf Business Conference, Orlando, Florida | Info
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.