Wednesday Jan 18, 2023
FIRST THOUGHT

On the PGA Tour, it's rare that in successive rounds a player will experience the extreme highs and lows a scorecard can show. In fact, since 1983, only six times has a player had a stroke differential of 20 or more strokes between rounds. Scott Simpson was the first when he shot 68-88 in the final two rounds of the 1992 U.S. Open. Of the six occurrences, two actually belong to Caleb Surratt, 18, of the University of Tennessee, who went 64-85-65 in the final three rounds of his Tour debut at last fall's Butterfield Bermuda Championship. Surratt is making his second career start on Tour at this week's The American Express.

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> Question of the week: How interested are you in watching ‘Full Swing,’ the Netflix docuseries that follows golfers on and off the course, including the LIV Golf drama, throughout the 2022 PGA Tour season and debuts Feb. 15?

Send replies on this question or other topics to shall@buffalogroupe.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> David Feherty says LIV Golf could soon announce deal with CW Network
[Tom D'Angelo | Palm Beach Post | Read]

> Citi partners with Eastside Golf, the game's disruptive force
[Kyle T. Mosley | HBCU Legends | Read]

> What's it take to attract top players to a PGA Tour stop without being a 'designated' event? These two West Coast stops will show you
[Tod Leonard | Golf Digest | Read]

> Max Homa isn’t normal. He’s far more interesting than that
[Dylan Dethier | Golf.com | Read]

Design Notes: Bobby Weed’s touch makes Grandfather feel young again
Michigan’s Kalamazoo Country Club gets Andrew Green’s attention; St. Louis’ historic Normandie to undergo a Nicklaus reimagination
THE INDUSTRY
Author and focus of ESPN documentary 'A Fighting Chance' will share his insights into dealing with daily challenges during the Sunrise Celebration at GCSAA Conference and Trade show
Read More
Golf resort opens high-tech venue, designed by Tim Cutshall, featuring two coaching bays, Swing Catalyst technology and a range of fitness equipment to make golf more accessible
Read More
Eight-year GCSAA member and Panther Creek Country Club golf course superintendent in Springfield, Illinois, is highly involved with GCSAA task groups, including the Technology, Scholarship and Chapter Outreach groups
Read More
New 2023 collection uses exclusive Dynapower AI modeling and includes adjustable drivers, fairway woods, hybrids and irons; available for pre-order on Feb. 22
Read More
Partners will feature the popular Maryland golf destination inside the show on the new golf-lifestyle entertainment network that features in-video shopping
Read More
Golf shoe company expands beyond direct-to-consumer business model with launch of retail program that gives pro shops the ability to fit customers in Sqairz in person
Read More
Equipment company partners with automatic shot tracking company to offer Srixon/Cleveland Golf players a free set of Arccos smart sensors and free trial of its Caddie platform
Read More
Cairo course is parts one and two of Egyptian Swing as players compete for the early Order of Merit lead, Jan. 31-Feb. 7
Read More
Illinois club's Jordyn Cleary and Aubrey Nestoras were awarded the Western Golf Association's four-year, full-tuition and housing scholarships
Read More
Cathryn Chapman, Brandi Merrick and Stephanie Rossi are the GCSAA's 2022 Dr. James Watson Fellows and are identified as future leaders in turfgrass management
Read More
2023 summer / fall collection will be shown at the PGA Show; LPGA's Madelene Sagstrom and broadcaster Ann Liguori to appear in booth
Read More
Sports vision optometrist Dr. Graham Erickson to speak on Jan. 26 on the topic ‘Reading the Greens Better. Improving Your Eye Health and Sports Vision with EyePromise'
Read More
New collection features straw gamblers, fedoras, classic Ivy League caps and contemporary safari styles
Read More
Performance-driven, athletically inspired golf shoe is designed to look like a traditional saddle shoe and blends tradition and technology for maximum comfort
Read More
Company, along with brand ambassador Fat Perez, will pour samples of its golf-inspired canned cocktails featuring vodka and all natural, gluten free ingredients
Read More
Company to exhibit, share details about new golf simulator booking platform and online food delivery platform
Read More
Canadian company announces its expansion with the launch of the Golf Tower, a golf bag that features a three-level shelving unit and holds all your equipment in one place
Read More
ProTee RX, ProTee VX and ProTee RLX allow golfers to track shot, club and flight data for a realistic golf simulation; new line will be launched at the 2023 PGA Show
Read More
In addition to showcasing its new products, the company, in conjunction with The Claret Junior Golf Tour in Florida, will present the Tour Scholarship Award to Aiden Skrocki
Read More
Division of BearFish Sports Marketing will showcase its form-molding, crease-resistant headwear that is fully customizable, UV treated and made with lightweight materials
Read More

Introduced: By Swing Control, its FW23 Collection, a performance-based golf and lifestyle apparel line. Each piece uses luxe high-tech fabrics and is rendered in rich fall tones, and the line features a blend of geometric prints, moody fall florals and classic plaids reimagined in more modern iterations.

Signed: By Newtimes Group, Tom Hoge, currently No. 30 in the Official World Golf Rankings, to represent Ashworth Golf as it returns to the U.S. market. Hoge will be outfitted in Ashworth Golf apparel when competing on the PGA Tour and other professional events around the world.

Named: By U.S. Ryder Cup Captain Zach Johnson, Davis Love III as a Vice Captain for this year's Ryder Cup Matches, Sept. 29-Oct. 1 at Marco Simone Golf and Country Club in Rome, Italy. Johnson previously appointed former Ryder Cup Captain Steve Stricker as a Vice Captain. Love played in six Ryder Cups and is a two-time Ryder Cup Captain (2012 and 2016). He also served as a Vice Captain in 2010, 2018 and 2021. 

Announced: By NBC Sports, it will present a record nearly 450 hours of live women's professional golf across NBC, Golf Channel, USA Network, Peacock and NBC Sports digital platforms in 2023. The schedule features coverage of all 35 LPGA events, including the five major championships and Solheim Cup. Also, the U.S. Women's Open third- and final-round coverage from Pebble Beach Golf Links, July 8-9, will air live in primetime on NBC for the first time. 

Announced: By TaylorMade Golf Company, a material investment in PopStroke, a cutting-edge putting and casual dining concept that merges a technologically advanced competitive golf environment with food and beverage. TaylorMade joins an ownership team that includes PopStroke Entertainment Group and Tiger Woods. Each PopStroke venue will be outfitted with special edition TaylorMade golf balls for patrons to use on the putting course and take home as a keepsake. In addition, premium TaylorMade rental putters will be available.

#QOTD
"An appreciative listener is always stimulating."
— Agatha Christie
ICYMI
The Drop: Titleist's new TSR hybrids boost performance, playability
TaylorMade's Stealths makes loud debut; L.A.B. Golf introduces blade-style putter; Cleveland Golf's Bloom designed for women
TFC PODCAST NETWORK

THE 19TH HOLE WITH MICHAEL WILLIAMS
65,000 and counting: Club Champion has a club for everyone
Casandra Bausch, Club Champion's director of marketing, joins host Michael Williams to discuss the company's explosive growth and the array of available club combinations it offers
[Listen | More 'The 19th Hole with Michael Williams' episodes]

BEHIND THE GOLF BRAND
Power Tee is changing how golfers practice
CEO Martin Wyeth joins host Paul Liberatore to tell of his journey to create an automatic teeing system for indoors, driving ranges and country clubs — and, perhaps, golf's future
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
Want to play more golf? TGA has your answer
Twilight Golf Association founder Nick Conrad joins host Colin Weston to tell how his initiative gets more players onto the course and competing — regardless of skill level
[Listen | More 'The ModGolf Podcast' episodes]

CALENDAR

JANUARY
23-25: Golf Business Conference, Orlando, Fla. | Info
24-27: PGA Show, Orlando, Fla. | Info
28-29: Columbus Golf and Travel Show, Columbus, Ohio | Info

FEBRUARY
1: Women Fore Hire Virtual Career Fair | Info
3-5: Philadelphia Golf and Travel Show, Philadelphia, Pa. | Info
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info
6-9: Golf Industry Show, Orlando, Fla. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.