Thursday Jan 19, 2023
FIRST THOUGHT

Of the 107 respondents to The First Call poll question, "Will you watch Netflix's PGA Tour docuseries 'Full Swing'?" 73% responded "Yes."

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> Question of the week: How interested are you in watching ‘Full Swing,’ the Netflix docuseries that follows golfers on and off the course, including the LIV Golf drama, throughout the 2022 PGA Tour season and debuts Feb. 15?

Send replies on this question or other topics to shall@buffalogroupe.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> 'A different view of these things' explains Bradley Klein's strength
[Jim McCabe | Power Fades | Read]

> PGA Tour fields may go from who’s who to who’s that?
[Doug Ferguson | Associated Press | Read]

> Tournament officials bring in 36 lockers for female players at LPGA season-opener, though the locker room remains open to VIPs
[Beth Ann Nichols | Golfweek | Read]

> A VR Open, streaming content and more: R&A, IMG expand longtime partnership with ambitious 10-year plan
[Adam Woodard | Golfweek | Read]

> Tony Jacklin reflects on his career and on LIV Golf
[Michael Arkush | New York Times | Read]

> The $153 million question: Breaking down the PGA Tour’s response to LIV
[Jared Doerfler | Golf Digest | Read]

THE INDUSTRY
Longtime golf industry veteran's responsibilities include developing and executing business strategies, overseeing key customer accounts and leading sales and marketing initiatives
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Since 2020, the southern Indiana golf destination's golf rounds have grown by more than 22% and pre-bookings for 2023 are up over 300%
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Hospitality company to focus on strengthening private Mullen, Nebraska, destination's reputation while enhancing the member and guest experience
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Top 50 U.S. courses highlight 69 list categories, also including rankings by state, most improved, pace of play, value, course conditions, staff friendliness and more
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Western Scotland resort promotion will provide one foursome with a deluxe trip valued at over $3,000 that includes two rounds of golf and a two-night stay, running through Feb. 5
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Nonprofit partners with Opendorse to create a golf NIL deal; recruits 18 high school and collegiate athletes/YOC members and alumni to use its platforms to highlight affordable access to golf
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Company will showcase the shoe at the 2023 PGA Show; available for purchase online in early March
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Wedge has added HydraZip, ZipCore and UltiZip technologies to provide proper balance of forgiveness and versatility; scheduled to launch in North America on Feb. 3
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Company is collaborating with Craig Bocking, director of instruction at The Ledges in Huntsville, Alabama, to deliver advanced statistical reporting to students and clients
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A quintet of golf-specific shoelace patterns saw product shipments increase by more than 500% over a strong 2021 with top sellers including blue-red, pink-navy and garnet-navy
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Tournament at Palos Verdes Golf Club, March 30-April 2, features a field of 144 of the world’s top female professional golfers competing for a $1.75 Million Purse
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Two-time major champ will appear in video content and advertising for the golf fitness and wellness brand, showing how he uses GolfForever's products in his daily routine
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Award-winning journalist joins team of writers on digital marketing platform that highlights golf in New England and beyond
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Training aid wins distinction for second successive year and will be showcased at the PGA Show
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Italian golf shoe brand plans to expand its sales team in 2023 with initial recruiting of potential sales representatives beginning at the Orlando, Florida, show
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Full lineup includes award-winning high-end simulators and versatile options for home entertainment and game improvement
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Product features a user friendly design; golf courses can drive revenue through ad sales on the platform
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Announced: By CertiFresh Cigar, the company will showcase its expanded accessories line and new packaging at the PGA Show, Jan. 25-27 in Orlando, Florida.

Announced: By Piza Golf, that founder Agustin Piza and golf course architecture partner Brandel Chamblee are ranked fifth on Golf Inc.’s 2023 Visionaries list.

Signed: By Newtimes Group, Tom Hoge, currently No. 30 in the Official World Golf Rankings, to represent Ashworth Golf as it returns to the U.S. market. Hoge will be outfitted in Ashworth Golf apparel when competing on the PGA Tour and other professional events around the world. 

Introduced: By Swing Control, its FW23 Collection, a performance-based golf and lifestyle apparel line. Each piece uses luxe high-tech fabrics and is rendered in rich fall tones, and the line features a blend of geometric prints, moody fall florals and classic plaids reimagined in more modern iterations.

Named: By the PGA of America, Stephen Szurlej as the third recipient of the Lifetime Achievement Award in Photojournalism. Szurlej will be celebrated on May 17 during the PGA Championship at Oak Hill Country Club in Rochester, New York. Szurlej, 73, served as Golf Digest’s senior staff photographer for nearly 30 years.

Introduced: By Titleist, the 2023 Titleist Pro V1 and Pro V1x. the next generation of the brand's golf balls. The balls will be available in golf shops beginning Jan. 25 and feature new high-gradient core designs that deliver lower long game spin for increased distance and a more consistent flight, while maintaining greenside control.

Named: By U.S. Ryder Cup Captain Zach Johnson, Davis Love III as a Vice Captain for this year's Ryder Cup Matches, Sept. 29-Oct. 1 at Marco Simone Golf and Country Club in Rome, Italy. Johnson previously appointed former Ryder Cup Captain Steve Stricker as a Vice Captain. Love played in six Ryder Cups and is a two-time Ryder Cup Captain (2012 and 2016). He also served as a Vice Captain in 2010, 2018 and 2021. 

Reported: By SkyGolf, that the majority of competitors on the 2022 Legends Tour used SkyCaddie GPS distance measuring devices (DMDs) for their yardages, according to recently announced data. On average, SkyCaddie GPS users made up over two-thirds of the field in 2022 Legends Tour events where DMDs were permitted, totaling eight wins and 14 runner-up spots.

Announced: By NBC Sports, that it will provide live coverage of the LPGA Tour's season-opening Hilton Grand Vacations Tournament of Champions across NBC, Golf Channel and Peacock. Live coverage begins Thursday, Jan. 19, at noon ET on Golf Channel and Peacock, while NBC and Peacock will air live final-round coverage on Sunday at 2 p.m. ET.

Announced: By Zero Friction, that its Wheel Pro Push Cart bag is one of three finalists in the 29th ING Industry Honors Awards Program in the Product Ingenuity – Accessories/Soft Goods category. The bag, which was released in 2022, is a three-in-one product that can easily transform between a carry stand bag, a push cart or be put on back of a motor cart, and weighs 10 pounds. It retails for $349.99.

Announced: By TaylorMade Golf, the expansion of its partnership with LPGA Tour player Brooke Henderson, who is currently the No. 7-ranked player in the world. After signing an exclusive golf ball and glove deal in early 2022, Henderson has now agreed to a new multiyear contract and will have a full bag of TaylorMade equipment. Also, Henderson will use the brand’s staff bag and sport the TaylorMade logo on her headwear.

Announced: By NBC Sports, it will present a record nearly 450 hours of live women's professional golf across NBC, Golf Channel, USA Network, Peacock and NBC Sports digital platforms in 2023. The schedule features coverage of all 35 LPGA events, including the five major championships and Solheim Cup. Also, the U.S. Women's Open third- and final-round coverage from Pebble Beach Golf Links, July 8-9, will air live in primetime on NBC for the first time. 

Announced: By TaylorMade Golf Company, a material investment in PopStroke, a cutting-edge putting and casual dining concept that merges a technologically advanced competitive golf environment with food and beverage. TaylorMade joins an ownership team that includes PopStroke Entertainment Group and Tiger Woods. Each PopStroke venue will be outfitted with special edition TaylorMade golf balls for patrons to use on the putting course and take home as a keepsake. In addition, premium TaylorMade rental putters will be available.

Announced: By CBS Sports, that the network will kick off its 2023 "Golf on CBS" coverage with the Farmers Insurance Open, Friday-Saturday, Jan. 27-28, which will conclude with a Saturday final round. CBS and Paramount+ will air 23 PGA Tour events throughout the year with Jim Nantz anchoring the coverage and Trevor Immelman debuting as lead analyst. The broadcast team will also include Ian Baker-Finch and Frank Nobilo as analysts; Dottie Pepper, Mark Immelman and Colt Knost as on-course reporters; and Amanda Renner will provide reports and conduct interviews. Andrew Catalon also will host select CBS broadcasts.

More Industry News

#QOTD
"To lose patience is to lose the battle."
— Mahatma Gandhi
ICYMI
Design Notes: Bobby Weed’s touch makes Grandfather feel young again
Michigan’s Kalamazoo Country Club gets Andrew Green’s attention; St. Louis’ historic Normandie to undergo a Nicklaus reimagination
TUNING IN

PGA Tour: The American Express
Site: PGA West (Pete Dye Stadium and Nicklaus Tournament), La Quinta Country Club, La Quinta, California.
Television (ET): Today-Sunday, 3-7 p.m. (Golf Channel).
Leaderboard | GCSAA Fact Sheet

LPGA Tour: Hilton Grand Vacations Tournament of Champions
Site: Lake Nona Golf and Country Club, Orlando, Florida.
Television (ET): Today-Friday, noon-3 p.m. (Golf Channel); Saturday-Sunday, 2-3 p.m. (Golf Channel), 3-5 p.m. (NBC).
Leaderboard | GCSAA Fact Sheet

DP World Tour: Abu Dhabi HSBC Championship
Site: Yas Links Abu Dhabi Golf Club, Abu Dhabi, United Arab Emirates.
Television (ET): Today-Friday, 2:30-8:30 a.m. (Golf Channel); Saturday-Sunday, 2-8 a.m. (Golf Channel).
Leaderboard

PGA Tour Champions: Mitsubishi Electric Championship at Hualalai
Site: Hualalai Golf Club, Ka’upulehu-Kona, Hawaii.
Television (ET): Today-Saturday, 7-10 p.m. (Golf Channel).
Leaderboard

TFC PODCAST NETWORK

THE 19TH HOLE WITH MICHAEL WILLIAMS
65,000 and counting: Club Champion has a club for everyone
Casandra Bausch, Club Champion's director of marketing, joins host Michael Williams to discuss the company's explosive growth and the array of available club combinations it offers
[Listen | More 'The 19th Hole with Michael Williams' episodes]

BEHIND THE GOLF BRAND
Power Tee is changing how golfers practice
CEO Martin Wyeth joins host Paul Liberatore to tell of his journey to create an automatic teeing system for indoors, driving ranges and country clubs — and, perhaps, golf's future
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
Want to play more golf? TGA has your answer
Twilight Golf Association founder Nick Conrad joins host Colin Weston to tell how his initiative gets more players onto the course and competing — regardless of skill level
[Listen | More 'The ModGolf Podcast' episodes]

CALENDAR

JANUARY
23-25: Golf Business Conference, Orlando, Fla. | Info
24-27: PGA Show, Orlando, Fla. | Info
28-29: Columbus Golf and Travel Show, Columbus, Ohio | Info

FEBRUARY
1: Women Fore Hire Virtual Career Fair | Info
3-5: Philadelphia Golf and Travel Show, Philadelphia, Pa. | Info
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info
6-9: Golf Industry Show, Orlando, Fla. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.