Monday Jan 22, 2024
FIRST THOUGHT

Amateur Nick Dunlap had the PGA Tour dusting off the record books after winning The American Express on Sunday. In winning, the 20-year-old University of Alabama student-athlete and reigning U.S. Amateur champion became the first amateur to win on Tour since Phil Mickelson won the 1991 Northern Telecom Open. He also became the eighth amateur to win on Tour since 1940, joining Mickelson, Scott Verplank (1985 BMW Championship), Doug Sanders (1956 RBC Canadian Open), Gene Littler (1954 Farmers Insurance Open), Frank Stranahan (1948 Miami Open, 1945 Durham War Bond Tournament), Cary Middlecoff (1945 North & South Championship) and Fred Haas Jr. (1945 Memphis Invitational). He also became the youngest amateur to win on the PGA Tour since Chick Evans at the 1910 Western Open.

IN THIS ISSUE

> TFC Inbox: Which is the best of the West Coast swing? | Read
> Tom Watson leverages memories of his youth to grow golf | Read

QUESTION OF THE WEEK

The annual PGA Show — being held this week in Orlando, Florida — showcases the latest apparel, gear and technology the golf industry has to offer. If you could invent one item that would either improve your game or your golf experience, what would it be?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

TFC Inbox: Which is the best of the West Coast swing?
The First Call readers favor two iconic venues as the PGA Tour swings through the west; NBC Sports' golf analyst debate continues on
INDUSTRY NEWS
Total revenue delivery to golf courses using its GolfNow and TeeOff platforms exceeded $1 billion
Read More
Spikeless golf shoe builds upon Asics' renowned running shoes and features lightweight shock absorption and the incorporation of Flex Grooves, which enhances rotation during the swing
Read More
Live stream and in-person lesson recording are highlights of training app
Read More
Multiyear, $10.5 million renovation pays homage to the tradition and heritage of the storied Cary, North Carolina, club
Read More
Daily-fee Phoenix, Arizona, course highlights include newly opened playing corridors to showcase panoramic views, revitalized tee complexes and adjacent desert areas, and 60 restored sand bunkers
Read More
Reilly has previous human resource team experience at Troon, Billy Casper Golf and Indigo Golf Partners
Read More
Brand-agnostic club fitting company has the irons available for fittings at all U.S. locations
Read More
Winner of a Best New Product award at last year’s event, demos of the ball and associated app will include measurements of speed and distance of putts, Stimpmeter reading, and emerging compatibility with Apple Watch
Read More
READ, WATCH, LISTEN

> Nick Dunlap becomes 1st amateur winner on PGA Tour since 1991 with victory at The American Express
[Greg Beacham | Associated Press | Read]

> Jack Burke Jr., a two-time major champion and renowned teacher, has died at 100
[John Strege | Golf Digest | Read]

> Rory McIlroy wins Dubai Desert Classic for record 4th time after reeling in Cameron Young in final round
[Associated Press | Read]

> Lydia Ko gets a new year off to the right start by winning LPGA Tour opener
[Jeff Babineau | Associated Press | Read]

> Steven Alker wins PGA Tour Champions’ season-opening event in Hawaii
[Associated Press | Read]

> Santiago De La Fuente rallies to win the Latin America Amateur and get in to the Masters and both Opens
[Associated Press | Read]

#QOTD
"Persistence and resilience only come from having been given the chance to work through difficult problems."
— Gever Tulley

ICYMI
Tom Watson leverages memories of his youth to grow golf
The major champion's interest in the game was stoked by rounds and ice cream sandwiches with his father. Now his Watson Links program creates similar experiences by connecting youth players with mentors
The Friars Golf Club Member Profile

ARTHUR PORCELLI JR.
Advisor / principal at First Command Financial Planning

Favorite golf course architect? Pete Dye.

TFC: What advice would you pass along to someone starting a career or is presently in your field?
Arthur Porcelli Jr.: Take your fiduciary responsibility seriously. Be prepared to work hard, especially when starting out and provide excellent service. The payoff is both financially and spiritually satisfying. You know when you have been successful when your clients ask you to help their friends.

Listen. Listen. Listen. When clients open up to you and answer questions that normally they would not share with a stranger, you know you have gained their trust. That trust is sacred. Treat it accordingly. I express to clients, when this occurs it's like going to confession.

What role has golf played in your professional career?
APJ: I have helped numerous folks while playing golf who never become clients. I love to just show up as a single and join a group, and just talk about benefits with questions during the round. Some have become clients and others just know more about the benefits they have earned.

READ MORE >

TFC PODCAST NETWORK

THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

Make Golf Your Career

> Assistant Golf Course Superintendent
Ben Geren Golf Course
Fort Smith, Arkansas | Info

> Golf Course Superintendent
Troon
Washington, New Jersey | Info

> Director, GHIN Golfer Products
United States Golf Association
Liberty Corner, New Jersey | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JANUARY
23-24: Golf Business Conference, Orlando, Florida | Info
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

FEBRUARY
6: Women Fore Hire Virtual Career Fair | Info
9-11: West Michigan Golf Show, Grand Rapids, Michigan | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.