Wednesday Feb 04, 2026
FIRST THOUGHT

Of the 948 respondents to The First Call | Extra poll question "After the recent returns of Brooks Koepka and Patrick Reed to the PGA Tour, do you believe Jon Rahm, Bryson DeChambeau or Cam Smith will follow at some point?" 75% chose "Yes," while 25% said "No."

POLL

▪️ Should TGL have incorporated a women's component rather than created a separate WTGL? | Vote
▪️ Previous: Would you decline a Masters invitation to turn professional? | Results

QUESTION OF THE WEEK

▪️ Who is the best current male player that has not won a major title — and will he in 2026? | Respond
▪️ Previous: What is your ideal setting to watch golf — either remotely or in person? | Read

TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
What's ahead for the golf business in 2026?
Hosts: Jon Last and Dave Klein.
Listen | Archives

🎧 CONTENT CLUBHOUSE
Kyle Porter: Anything but normal
Guest: Kyle Porter, golf writer and founder of Normal Sport.
ListenArchives

🎧  GOLF AND THE GOOD LIFE
What you need to know for planning the 2027 golf trip across the pond
Hosts: D.J. Jones and Connor Evers, Haversham & Baker Expeditions.
Listen | Archives

🎧 | ▶️ CONTENT CLUBHOUSE
Patrick Koenig: One course at a time
Guest: Patrick Koenig, golf photographer, author and world record holder.
Listen / WatchArchives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

   

GOLF INDUSTRY NEWS
Gift is the third of its kind from the Melrose Foundation
Read More
The fittings will be available on GolfNow in nearly 200 locations across the country
Read More
The next generation of the brand's collection takes craftsmanship to an elevated level
Read More
The PGA Tour event will air live on Golf Channel Thursday-Sunday, including extended weekend coverage
Read More
Snyder, director of golf at the Oklahoma destination, is named the 2025 PGA Merchandiser of the Year for the Resort category in the South Central PGA Section
Read More
Caribbean destination offers golf at three celebrated courses — Corales, Punta Espada and La Cana
Read More

Golf Pride: Introduces its Zero Taper putter grips. The grips will be available at retailers nationwide and online beginning Feb. 17 for $34.99. ... LIV Golf: Appoints a new team of regional managing directors and regional commercial leads as it continues to expand its presence across key markets worldwide. ... J.Lindeberg: Launches its Women’s Ready-to-Wear collection as a core pillar of the brand’s seasonal offering.

EXPANDED NOTES >

RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed

READ, WATCH, LISTEN

▪️ LIV Golf to get world ranking points for the first time. Only the top 10 players get them
[Doug Ferguson | Associated Press | Read]

▪️ ‘I’m sorry’: LPGA chief apologizes for ‘confusing’ decision to shorten event 
[Josh Schrock | Golf.com | Read]

▪️ As LIV’s season begins, Patrick Reed’s exit highlights new reality
[Josh Schrock | Golf.com | Read]

▪️ Reigning NCAA champ Michael La Sasso explains why he signed with LIV
[Cameron Jourdan | Golfweek | Read]

Kyle Franz’s upward ascension
He made his name working for iconic course architects and renovating classic layouts. Now on his own, the 44-year-old is designing courses that are branding him as an architect to keep an eye on.
Desert Mountain’s shortcut to membership
This top-tier Scottsdale, Arizona, club has a full house, but its unique structure can provide homebuyers with a way in.
Design Notes: Zinkand crosses the finish line with Saddle & Cycle Club
Indiana’s Pottawattomie tabs Raymond Hearn for a master plan; Spain’s Hills at Infinitum gets the European Golf Design renovation treatment.
BUSINESS
One size strategic planning does not fit all
While the strategic planning process is necessary, many private clubs often struggle along the way. GGA Partners offers a roadmap that will get a club to its final destination — a clear plan that will withstand challenges.
TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Sales Rep
Mileseey Golf
Chicago, Illinois | Info

▪️ Mizuno Golf Fitting Technician
Mizuno Corporation of America
Santa Rosa, California | Info

▪️ Brand and Member Marketing Lead
PGA of America
Frisco, Texas | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

FEBRUARY
4-5: GCSAA Conference and Trade Show, Orlando, Florida | Info
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.