Thursday Feb 08, 2024
FIRST THOUGHT

If the recent past is any indication, then a top-10 finish at the WM Phoenix Open may bode well for the remainder of the season. A year ago, all 13 players who finished T10 or better at the WM Phoenix Open went on to finish in the top 50 in the FedEx Cup standings, qualifying for the BMW Championship and clinching a spot in all eight Signature Events in 2024.

IN THIS ISSUE

> Q&A: Alex Elmore | Executive Vice President, Troon | Read
> Q&A: Matt Mooney | Assistant Tournament Chairman, WM Phoenix Open | Read

QUESTION OF THE WEEK

Share your favorite story involving a golf course marshal, whether it's funny, infuriating or frustrating.

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

Q&A: Alex Elmore | Executive Vice President, Troon
The former Merion Country Club caddie shares his keys to success, how he views leadership and a glimpse of life outside the C-suite
INDUSTRY NEWS
Former U.S. Open champion and 2024 Presidents Cup captain becomes latest professional golfer to secure apparel sponsorship with B. Draddy and Zero Restriction
Read More
The milestone round was played by Youth on Course member Cruz Amador of Whittier, California, at Don Knabe Golf Center in Norwalk, California
Read More
Hot Launch 524 line features the technology from the Tour-winning Exotics line
Read More
Collegiate golf event to bring 20 top teams to Hawaii Island
Read More
Dr. Barry Lotz selects the top private semi-custom golf communities, nine-hole courses and top golf retailers in the Palm Springs, California, area
Read More
READ, WATCH, LISTEN

> Definitely not’: Justin Thomas says LIV pros shouldn’t be able to rejoin PGA Tour easily
[Kevin Cunningham | Golf.com | Read]

> U.S. Senators accuse McKinsey, BCG of hindering PGA-LIV Probe
[Mackenzie Hawkins | Bloomberg | Read]

> Player equity in $3 billion PGA Tour Enterprises to be broken down into four groups
[Adam Woodard | Golfweek | Read]

#QOTD
"Keep a little fire burning; however small, however hidden."
— Cormac McCarthy
THE FRIARS GOLF CLUB MEMBER PROFILE

TOM DAY 
CEO | Day Capital Group

What one app is a must have on your phone? USGA GHIN.

The First Call: What role has golf played in your professional career?
Tom Day: I've met a lot of great people through golf over the years, and many of them turned into business partners one way or the other. I've also used golf to entertain customers many times to solidify relationships.

READ MORE >

TUNING IN

PGA Tour: WM Phoenix Open
Site: TPC Scottsdale, Scottsdale, Arizona.
Television [ET]: Today-Friday, 4-8 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (NBC).
Leaderboard | GCSAA Fact Sheet

LIV Golf League: LIV Golf Las Vegas
Site: Las Vegas Country Club, Las Vegas, Nevada.
Television [ET]: Friday-Saturday, 1-6 p.m. (CW Network).

DP World Tour: Commercial Bank Qatar Masters
Site: Doha Golf Club, Doha, Qatar.
Television [ET]: Today-Friday, 4-9 a.m. (Golf Channel); Saturday, 4:30-9 a.m. (Golf Channel); Sunday, 3:30-8:30 a.m. (Golf Channel).
Leaderboard

TFC PODCAST NETWORK

THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

Make Golf Your Career

> Product Photographer
Bettinardi Golf
Tinley Park, Illinois | Info

> Assistant Golf Course Superintendent
Bakers Bay Golf and Ocean Club
Great Guana Cay, Bahamas | Info

> Head Golf Professional
Riverview Golf Course
Newton Falls, Ohio | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

Tell Us A Golf Joke

Golf, at its very core, is supposed to be about having fun, which often includes a little laughter. So, The First Call would like you to share you favorite golf joke(s) with us. To submit, email the joke to shall@buffalogroupe.com and include your first and last name, and where you currently reside.

CALENDAR

FEBRUARY
9-11: West Michigan Golf Show, Grand Rapids, Michigan | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.