Thursday Mar 23, 2023
FIRST THOUGHT

Keegan Bradley may not be too upset that this will be the final WGC-Dell Match Play at Austin Country Club. As Golf Digest reported, Bradley's opening-day tie with Denny McCarthy on Wednesday was his 10th straight match in Austin that has gone to the 18th hole — without a victory. Bradley's record in those matches is 0-7-3. The 2011 PGA Championship winner will attempt to break his streak today against Scott Stallings.

IN THIS ISSUE

> TFC Inbox: Readers' thoughts on golf ball rollback | Read
> Driver$: Golf Genius CEO Mike Zisman | Listen
> The latest industry news | Read

QUESTION OF THE WEEK

What are your thoughts on the USGA's and R&A's proposed rollback on golf balls for elite competitions?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read last week's responses.

TFC Inbox: What to make of the proposed golf ball rollback
While some readers of The First Call say leave well enough alone, others believe changes to the ball — and even course setup and equipment — would bring strategy back
TFC PODCAST NETWORK

DRIVER$
Building the perfect golf app
Golf Genius CEO Mike Zisman reflects on golfer experience apps and technology with co-hosts Jon Last and David Klein
[Listen | More 'Driver$' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
John Simpson tells of IMG's early days, emerging stars
Before becoming founder and CEO of On Course Foundation, Simpson managed the emerging careers of Hall of Famers such as Bernhard Langer, Nick Price and Nick Faldo. He joins host Ann Liguori to share his stories
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

BEHIND THE GOLF BRAND
How Sweet Rollz is changing the putter grip market
Co-founder Lance Garvin joins host Paul Liberatore to discuss his company's dedication to putting performance through its putter grips
[Listen | More 'Behind the Golf Brand' episodes]

INDUSTRY NEWS
New drivers, fairway woods, hybrids and irons include advanced technologies and utilize an impactful weighting system
Read More
Ecco Classic Hybrid highlights collection alongside new Biom C4 and reimagined versions of existing styles
Read More
Slated to debut in North America on April 14, clubs feature elevated power, control and speed performance in a lightweight set made for moderate swing speed golfers
Read More
Powered by Active Terrain Control, new model gives golfers control of their trolleys from up to 100 yards away, regardless of landscape or hallmark of the apex
Read More
Company will sponsor the National Women's Collegiate Championship, organized by the Women in Golf Foundation, April 24-26 at Eagle's Landing Country Club in Stockbridge, Georgia
Read More
Year-round golf community and club in western North Carolina meets evolving market with memberships that meet the needs of a wide range of age groups, lifestyles
Read More
READ, WATCH, LISTEN

> Rory McIlroy: If majors adopt ball rollback, PGA Tour should as well
[Rex Hoggard | Golf Channel | Read]

> The most urgent job in golf? This water-conservation whiz’s is among them
[Josh Sens | Golf.com | Read]

#QOTD
"The only one who can tell you ‘you can’t win’ is you and you don’t have to listen."
— Jessica Ennis-Hill
TUNING IN

International Federation of PGA Tours: World Golf Championships-Dell Technologies Match Play
Site: Austin Country Club, Austin, Texas.
Television [ET]: Today-Friday, 2-8 p.m. (Golf Channel); Saturday, 10 a.m. to noon (Golf Channel), noon-6 p.m. (NBC); Sunday, 10 a.m. to 2 p.m. (Golf Channel), 3-7 p.m. (NBC).
Leaderboard | GCSAA Fact Sheet

PGA Tour: Corales Puntacana Championship
Site: Puntacana Resort and Club (Corales). Punta Cana, Dominican Republic.
Television (ET): Thursday-Friday, 10:30 a.m. to 1:30 p.m. (Golf Channel); Saturday-Sunday, 2-5 p.m. (Golf Channel).
Leaderboard | GCSAA Fact Sheet

LPGA Tour: LPGA Drive On Championship
Site: Superstition Mountain Golf Club, Gold Canyon, Arizona.
Television (ET): Thursday-Friday, 9-11 p.m. (Golf Channel-tape delay); Saturday-Sunday, 7-9 p.m. (Golf Channel).
Leaderboard | GCSAA Fact Sheet

PGA Tour Champions: The Galleri Classic
Site: Mission Hills Country Club, Rancho Mirage, California.
Television (ET): Friday, 11 p.m. to 1 a.m. (Golf Channel-tape delay); Saturday-Sunday, 5-7 p.m. (Golf Channel).
GCSAA Fact Sheet

CALENDAR

JULY
25-27: GCBAA Summer Meeting, Lake Geneva, Wisc. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.