Of the 204 respondents to The First Call's poll question "Who are you picking to win the Masters?", 40% chose Scottie Scheffler, followed by the field (36%), Rory McIlroy (18%), Jon Rahm (5%) and Tiger Woods (less than 1%).

IN THIS ISSUE

> The inspiration behind 'The Long Game' | Read
> 2024 Masters: 'Unofficial' swag to snag | Read

QUESTION OF THE WEEK

If you were chairman of Augusta National Golf Club and the Masters, what changes — if any — would you make to the course or tournament?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.

> A Masters winner’s new purpose? Bringing ‘humanity’ to its broadcast
[Brendan Quinn | The Athletic | Read]

> Geoff Ogilvy 'dipping a toe' into TV this week with ESPN and answers the question could it lead to an even bigger role with NBC?
[Adam Schupak | Golfweek | Read]

> New TV tech is exposing a common golf swing myth at The Masters
[Luke Kerr-Dineen | Golf Digest | Read]

> As golf’s civil war rages, all the top PGA Tour and LIV players are at the Masters this week
[Paul Newberry | Associated Press | Read]

> Opinion: Does golf need a dominant player? That depends on who it is
[Doug Ferguson | Associated Press | Read]

Augusta National Golf Club: The Masters
Site: Augusta National GC, Augusta, Georgia.
Television [ET]: Thursday-Friday, 3-7:30 p.m. (ESPN); Saturday, 3-7 p.m. (CBS); Sunday, 2-7 p.m. (CBS).
GCSAA Fact Sheet

DRIVER$: INSIDE THE GOLF INDUSTRY
Golf’s new take on the customer service imperative
Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
How Anthony Netto is changing adaptive golf
Paraplegic and master golf instructor joins host Ann Liguori to discuss the benefits of the VertaCat, an all-terrain mobility rider
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

THE MODGOLF PODCAST
Creating a new type of golf
T36 Golf co-founders David Hinkle and Rio Valeriano join host Colin Weston to discuss flipping the script on traditional golf and redefining the sport for a new generation of golfers
[Listen | More 'The ModGolf Podcast' episodes]

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> Live Graphics Lead
PGA Tour
St. Augustine, Florida | Info

> Golf Instructor
The Golf Room
Dublin, Ohio | Info

> Southeast Florida Regional Manager
Florida State Golf Association
Southeast, Florida (Remote Position) | Info

> View a complete listing of Make Golf Your Career jobs
> View a complete listing of Florida State Golf Association jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

MAY
8-9: National Golf Day, Washington, D.C. | Info
13-15: IAGTO European Convention, Andalucia, Spain | Info

JUNE
17-19: IAGTO North America Golf Tourism Convention,
Boyne Falls, Michigan | Info

JULY
29-31: PGA Buying Summit, Frisco, Texas | Info
30-31: Multi-Course and Resort Operators Retreat, Monterey, California | Info

SEPTEMBER
30-October 2: Golf Inc. Strategies Summit, Hilton Head Island, S.C. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.