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| Tuesday Apr 30, 2024 |
According to the National Golf Foundation's analysis of its golf course database, peak 18-hole green fees at public facilities have climbed more than 16% over the past four years. And since the start of 2020, the number of annual U.S. rounds is trending 12% above the 10-year pre-pandemic average. The Foundation says these recent increases follow a decade of oversupply "that limited courses’ pricing power."
IN THIS ISSUE
> TFC Inbox: Is Scottie Scheffler on a hot streak or becoming golf's next transcendent player? | Read
> 'Driver$' podcast: Callaway continues to push the boundaries of equipment marketing | Listen
> 'Golf Innerview' podcast: Caddie Joe LaCava talks golf — and he's got plenty of stories | Listen
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QUESTION OF THE WEEK
What golf record do you believe will never be broken?
Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.
"I imagine that yes is the only living thing."
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Readers of The First Call agree that the two-time Masters champion is already one of the game's elite players, but questions remain as to whether he will become one of the all-time greats
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DRIVER$: INSIDE THE GOLF INDUSTRY
Callaway continues to push the boundaries of equipment marketing
Jason Finley, of Callaway, joins co-hosts Jon Last and David Klein to discuss his nearly two decade front-row seat of golf product marketing innovation
[Listen | More 'Driver$: Inside the Golf Industry' episodes]
GOLF INNERVIEW WITH ANN LIGUORI
Caddie Joe LaCava talks golf — and he's got plenty of stories
Longtime looper joins host Ann Liguori to talk about his deep appreciation of working for Fred Couples and Tiger Woods
[Listen | More 'Golf Innerview with Ann Liguori' episodes]
THE MODGOLF PODCAST
Turning a homemade golf game into a global business
Tyler Simmons, CEO and founder of BucketGolf, joins host Colin Weston to share the story of his creation
[Listen | More 'The ModGolf Podcast' episodes]
The First Call has joined with SportGo Travel to provide our readers exclusive travel savings up to 50%. Registration is free and gives you access to unbeatable deals that are perfect for your next buddy or family trip.
> Designer 1, Apparel – Golf
Under Armour
Baltimore, Maryland | Info
> Assistant Superintendent
Stanford University Golf Course
Palo Alto, California | Info
> Technical Representative
Bettinardi Golf
Tinley Park, Illinois | Info
Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.
MAY
8-9: National Golf Day, Washington, D.C. | Info
13-15: IAGTO European Convention, Andalucia, Spain | Info
JUNE
17-19: IAGTO North America Golf Tourism Convention,
Boyne Falls, Michigan | Info
JULY
29-31: PGA Buying Summit, Frisco, Texas | Info
30-31: Multi-Course and Resort Operators Retreat, Monterey, California | Info
SEPTEMBER
30-October 2: Golf Inc. Strategies Summit, Hilton Head Island, S.C. | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
