Thursday May 11, 2023
FIRST THOUGHT

At the 2022 AT&T Byron Nelson, eagles and birdies were overly abundant. TPC Craig Ranch yielded 2,228 birdies and 104 eagles, Tour-high numbers for both in 2021-22. The next closest totals were at the Barbasol Classic's Keene Trace Golf Club ( Champions course) — 2,063 and 92, respectively. But such numbers should not be expected this week as the 12th hole has been changed from a 547-yard par 5 to a 493-yard par 4. There were 33 eagles and 253 birdies recorded at No. 12 in 2022.

IN THIS ISSUE

> Design Notes: Keisers have big plans for Colorado's Rodeo Dunes | Read
> The Golden Age of golf design lives on | Read
> PGA Professional Spotlight: Kellie Hines | Read

QUESTION OF THE WEEK

What are your best memories of the PGA Championship?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read last week's responses.

Design Notes: Keisers have big plans for Colorado's Rodeo Dunes
Andrew Green reinvigorates Florida’s Indian Creek; Lanny Wadkins tweaks North Carolina’s Firethorne
PGA PROFESSIONAL SPOTLIGHT

KELLIE HINES
Director of Golf Instruction, Ocean Course at Hokuala

The First Call: What is your favorite instructional tip to share with a golfer?
Kellie Hines: Hold your finish ... piko [the navel in Hawaiian] to the target.

TFC: What is one challenge you currently see in the industry? Thoughts on how to address it?
KH: The length of the course being too long for the new golfer. Funny, we need to build longer courses for the PGA Tour. But for the average golfer, playing a course that they can reach in regulation and making more pars, birdies to encourage them to continue to play the game.

I'm a big fan of Operation 36, let's get more new golfers on the course playing from a shorter yardage and moving back once they feel comfortable and confident.

READ MORE >

INDUSTRY NEWS
Irons were selected as one of the best irons in golf among the 150 products across all golf consumer categories that made the cut for 2023
Read More
New 2,840-square-foot facility in New Jersey features four indoor bays, powered by Tecswing and equipped with OptiMotion, an indoor putting green and lessons enhanced by Tecputt
Read More
Seven divisional winners are announced in partnership with the Golf Coaches Association of America
Read More
Package includes luxury accommodations at the 1 Hotel and rounds of golf at Princeville Makai, ranked among the Top 100 Greatest Public Golf Course in America by Golf Digest
Read More
READ, WATCH, LISTEN

> PGA Tour announces new event in Myrtle Beach
[Joel Beall | Golf Digest | Read]

> Pine Valley Golf Club agrees to settlement in gender-based discrimination lawsuit
[Nick Vadala | Philadelphia Inquirer | Read]

#QOTD
“When the trust account is high, communication is easy, instant, and effective.”
— Stephen R. Covey
ICYMI
The Golden Age of golf design lives on
Thanks to devoted admirers, the work of a bygone generation of course architects is being preserved and celebrated by societies and associations bearing the designers' names
TUNING IN

PGA Tour: AT&T Byron Nelson
Site: TPC Craig Ranch, McKinney, Texas.
Television [ET]: Today-Friday, 4-7 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).
Leaderboard | GCSAA Fact Sheet

LPGA Tour: Cognizant Founders Cup
Site: Upper Montclair Country Club, Clifton, New Jersey.
Television [ET]: Today-Friday, 10:30 a.m. to 1 p.m. (Golf Channel); Saturday-Sunday, 5-7 p.m. (Golf Channel).
Leaderboard | GCSAA Fact Sheet

LIV Golf: LIV Golf Tulsa
Site: Broken Arrow, Oklahoma.
Television [ET]: Saturday-Sunday, 1-6 p.m. (The CW Network).

PGA Tour Champions: Regions Tradition
Site: Greystone Golf & Country Club, Birmingham, Alabama.
Television [ET]: Today-Friday, 1-4 p.m. (Golf Channel); Saturday-Sunday, 3-5 p.m. (Golf Channel).
Leaderboard | GCSAA Fact Sheet

DP World Tour: Soudal Open
Site: Rinkven International Golf Club, Antwerp, Belgium.
Television [ET]: Today-Friday, 7-10 a.m. (Golf Channel); Saturday-Sunday, 7:30 a.m. to noon (Golf Channel).
Leaderboard

TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
Mollie Marcoux Samaan: The state of the LPGA
LPGA Commissioner joins podcast host Ann to talk about how the Tour has evolved during her tenure and what's next for the Tour's momentum
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

DRIVER$
Golf takes off in the Great White North
NGCOA Canada CEO Jeff Calderwood reflects on the Canadian golf industry with 'Driver$' co-hosts Jon Last and David Klein
[Listen | More 'Driver$' episodes]

THE MODGOLF PODCAST
Finding clarity through action
Swingtweaks co-founder Steve Madden joins 'The ModGolf Podcast' host Colin Weston to share the entrepreneurial lessons he has learned through the golf industry
[Listen | More 'The ModGolf Podcast' episodes]

MAKE GOLF YOUR CAREER

> Director of Instruction
Crystal Mountain
Crystal Mountain, Michigan | More

> Dunning Golf Sales Representative
Greg Norman and Dunning Golf Apparel / Pacific Northwest Section
Bayonne, New Jersey | More

> First Assistant Golf Professional
Pinehurst Resort / Course Nos. 1-5
Pinehurst, North Carolina | More

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JULY
25-27: GCBAA Summer Meeting, Lake Geneva, Wisc. | Info

AUGUST
19-22: African American Golf Expo and Forum, Louisville, Ky. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.