Friday Jun 28, 2024
FIRST THOUGHT

In 1992, a pair of top-ranked amateurs — Manny Zerman and David Berganio Jr. — led the University of Arizona to the NCAA Championship, along with a third teammate, Jim Furyk. Zerman was a two-time U.S. Amateur runner-up (1990, 1991), while Berganio won the U.S. Amateur Public Links twice (1991, 1993). At this week's U.S. Senior Open at Newport Country Club in Rhode Island, Zerman and Berganio are reunited. Zerman is on the bag for Berganio, who opened the championship on Thursday with a 10-over-par 80.

QUESTION OF THE WEEK

How will Rory McIlroy's career trend after placing second at the U.S. Open, which was his 18th top-five major finish and fourth runner-up finish?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

Read responses to last week's question.

INDUSTRY NEWS
Combination strengthens ClubWorks’ roster of companies with integrated marketing services for the golf, hospitality and real estate industries
Read More
Eco-friendly apparel highlights new collections
Read More
For May, U.S. rounds were down 0.8% for the month, but remain up 2.4% YTD
Read More
Overall U.S. golf retail sales were up 0.3% for the month of May and a 0.5% basis YTD
Read More

Sun Mountain: Introduces its Ridgeline3 three-wheel push cart, a patent-pending adjustable upper bag bracket that slides up and down to accommodate different size golf bags, from junior to adult. The Ridgeline3 retails for $349.99.

Uswing Eyewear: Brand ambassadors CT Pan and Rose Zhang have qualified to compete at the 2024 Olympic Games in Paris and will be wearing their own signature Uswing sunglasses at Le Golf National. Men's play begins Aug. 1, followed by the women on Aug. 7. Uswing reports that its sunglasses are statistically proven to enhance tour professionals' putting strokes by an average of 0.53 inches.

LPGA Foundation: Wins the Hashtag Sports Award in the Impact category for Best Engagement for Good. This accolade was awarded for the LPGA Foundation's LPGA*USGA Girls Golf "One Million MORE Girls" campaign, an initiative dedicated to expanding access and opportunities for young female golfers. The campaign, launched to celebrate reaching 1 million girls through the LPGA*USGA Girls Golf program since its inception in 1989, aims to engage 1 million more girls in golf by 2030.

Desert Highlands: Unveils plans for an extensive renovation project to its Jack Nicklaus Signature Golf Course in Scottsdale, Arizona. Spearheaded by Nicklaus Design, the renovation project will include six major components — design enhancements to several holes, greens reconstruction, tee reconstruction, bunker reconstruction, desert de- and re-vegetation, and restoration of the turf found on the tees, fairways and rough. The $10 million golf course renovation project is set to begin April 2025 and should be completed by November 2025.

National Golf Sales Representative Association, Association of Golf Merchandisers, RepSpark: Partner to introduce the Certified Golf Sales Representative Program, an initiative tailored for golf sales representatives aiming to enhance relationships with retailers, effectively represent golf brands, and help sales reps achieve their sales targets. The program is a six-part online course designed for sales reps to complete at their own pace. The course covers essential topics such as technology hacks for sales mastery, relationship building, event sales, strategic social media and email marketing, buyer insights, and retail strategies.

READ, WATCH, LISTEN

> LIV Golf TV partner shutters midway through inaugural season
[James Colgan | Golf.com | Read]

> LA County golf courses to require reservation fee to stop tee-time brokers
[Julie Sharp | KCAL News | Read]

> Six U.S. Senior Open players enjoying Newport C.C. reunion
[David Shefter | USGA | Read]

> 'A sense of electricity': US Senior Open has Aquidneck Island golf courses buzzing
[Jeffrey Wagner | Newport Daily News | Read]

#QOTD
"Those who lack the courage will always find a philosophy to justify it."
— Albert Camus
TFC PODCAST NETWORK

DRIVER$: INSIDE THE GOLF INDUSTRY
Golf’s renaissance woman
NGCOA president and PGA Master Professional Cathy Harbin joins co-hosts Jon Last and David Klein to discuss her involvement in all facets of stewarding golf’s evolution and participation surge
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

THE MODGOLF PODCAST
Reimagining how distressed golf courses can survive, then thrive
Get Golfing sales manager Nick Darby joins host Colin Weston to discuss how the nonprofit is revolutionizing the golf experience
[Listen | More 'The ModGolf Podcast' episodes]

THE MODGOLF PODCAST
Learn by doing ... and just keep moving forward
Co-founder and CEO Jared Solomon joins host Colin Weston to discuss how Five Iron Golf emerged from the back room of a clothing store
[Listen | More 'The ModGolf Podcast' episodes]

TUNING IN

PGA Tour: Rocket Mortgage Classic
Site: Detroit Golf Club, Detroit, Michigan.
Television [ET]: Today, 3-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).
GCSAA Fact Sheet

USGA / PGA Tour Champions: U.S. Senior Open
Site: Newport Country Club, Newport, Rhode Island.
Television [ET]: Today, Noon to 3 p.m. (Golf Channel); Saturday, Noon to 3 p.m. (NBC), 3-5 p.m. (Golf Channel); Sunday, 12:30-3:30 p.m. (NBC), 3:30-5:30 p.m. (Golf Channel).
GCSAA Fact Sheet

LPGA Tour: Dow Championship
Site: Midland Country Club, Midland, Michigan.
Television [ET]: Today, 6-8 p.m. (Golf Channel); Saturday, 5-8 p.m. (Golf Channel); Sunday, 1-3 p.m. (CBS).
GCSAA Fact Sheet

European Tour: Italian Open
Site: Adriatic Golf Club, Cervia, Italy.
Television [ET]: Today, 7 a.m. to noon (Golf Channel); Saturday-Sunday, 7:30 a.m. to 12:30 p.m. (Golf Channel).

WHERE TO NEXT?

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Make Golf Your Career

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Virginia Commonwealth University
Richmond, Virginia | Info

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Bounty Club
Nashville, Tennessee | Info

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PGA Tour
Ponte Vedra Beach, Florida | Info

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CALENDAR

JULY
29-31: PGA Buying Summit, Frisco, Texas | Info
30-31: Multi-Course and Resort Operators Retreat, Monterey, California | Info

AUGUST
24-27: African American Golf Expo and Forum, Palm Beach, Florida | Info

SEPTEMBER
30-October 2: Golf Inc. Strategies Summit, Hilton Head Island, S.C. | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.