Thursday Aug 06, 2026
FIRST THOUGHT

WYNDHAM CHAMPIONSHIP NOTES

➡️ At the conclusion of the Wyndham Championship, the top 70 players in the FedEx Cup standings will qualify for the first event of the Playoffs, the FedEx St. Jude Championship (Aug. 13-16). Following the FedEx St. Jude Championship, the top 50 players in the standings will qualify for the BMW Championship (Aug. 20-23). The field will be trimmed further after that event, with the top 30 players advancing to the Tour Championship (Aug. 27-30).
➡️ Scottie Scheffler currently commands the standings with 4,123 points, holding a 794-point lead over Matt Fitzpatrick.
➡️ Holding the lead heading into the final round has been a reliable indicator of success this season. The 54-hole leader or co-leader has gone on to win 11 of the 32 individual stroke-play events on Tour, a feat most recently accomplished by 3M Open champion Jackson Koivun.
➡️ Matt Fitzpatrick and Chris Gotterup lead the PGA Tour with three victories each this season. Wyndham Clark and Cameron Young are the only other players to secure multiple wins, earning two victories apiece through the first 33 events.
➡️ The tour has featured eight first-time winners this season, highlighted by four rookies: Alex Fitzpatrick (Zurich Classic of New Orleans), Kristoffer Reitan (Truist Championship), Stefano Mazzoli (Corales Puntacana Championship) and Koivun (3M Open). Three of these players — Fitzpatrick, Mazzoli and Koivun — secured their first titles within their first 13 career PGA Tour starts.

POLL OF THE WEEK

Last week: How would you rate this year's four men's majors? | Results

QUESTION OF THE WEEK

AN ACE OF A HOLE
If you have ever made a legitimate hole-in-one, share your story. Where did it happen, how did you feel and what was the celebration? If you have had more than one, share your favorite.
>> Respond

Last week: Which of this year's four majors was the best, and why? | Read

BUSINESS
Millennial golfers reshape market spending
A Buffalo Groupe report shows how millions of tech-savvy golfers prioritize custom fitting, technology and performance versus brand loyalty when buying new golf gear.
GOLF INDUSTRY NEWS
It will be the tournament's first appearance in Corning, N.Y., since 2009 and will feature a $5 million purse that makes it one of the largest on the LPGA Tour outside the majors
Read More
Big Max USA will increase its presence with the recruitment of a sales agent network
Read More
Dahmen will be joined by DP World Tour winner Ryggs Johnston for the weekly short-form series that showcases Sun Mountain’s Montana heritage, product innovation and the people behind the brand
Read More
High school students experience immersive learning with 11 leading partners, including the new Genesis Design Studio, 2K Visual Concepts Studio, Snap Inc., Claremont Colleges and Blue Robotics
Read More
Bennett is co-founder of Bennett Golf Group in Mount Pleasant, South Carolina, and COO of the Hill Club
Read More
Hally Leadbetter, Bradford Wilson, Nick Dimengo, Mariah Swigart join current duo of Roger Steele and Tisha Alyn
Read More
Babygrande Golf becomes the media production partner for Malbon Golf's Future Buckets Salty Turf Showdown on August 13 in San Clemente, California
Read More
TGL franchise's single-day tournament on September 12 will feature driving, approach and putting challenges across Saint John's Resort and Carl's Golfland
Read More
Harbour will lead strategic growth initiatives focused on expanding the company’s portfolio of golf courses, hospitality destinations and lifestyle properties across North America
Read More
The Hertfordshire, England, golf and leisure resort will host the event on August 10
Read More
Book the TPC Experience or Stadium Package by August 31 and receive double the resort credit, along with access to TPC Sawgrass
Read More

   

READ, WATCH, LISTEN

➡️ LIV says it has found investor to keep league alive
Sean Zak | Golf.com | Read

➡️ FedEx St. Jude Championship won’t be on PGA Tour’s top series
Josh Carpenter | Sports Business Journal | Read

➡️ USGA championships have been a constant in Rachel Heck's storied golf career
Keely Levins | Golf Digest | Read

➡️ 'Panic mode' at Wyndham Championship for FedEx Cup regular-season finale
Adam Schupak | Golfweek | Read

TFC PODCAST / VIDEO NETWORK

RECENT DROPS 

🎧 | ▶️ CONTENT CLUBHOUSE
Katherine Walsh: Guided by faith
Guest: Katherine Walsh, content creator and Golf Galaxy social host.
Listen | Watch | Archive

🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
Inside golf operations' latest tech merger
Guests: Jake Gordon, CEO / co-founder of Noteefy, and Ross Liggett, former CEO of Metolius and current vice president of data for Noteefy.
Listen | Archives

ARCHIVES: 🎧  Podcasts | ▶️  Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Assistant Golf Professional
Robert Trent Jones Golf Trail at Silver Lakes
Glencoe, Alabama | Info

▪️Manager, Rules and Competition
LPGA
Daytona, Florida (Remote) | Info

▪️Golf Instructor and Coach
Trump National Golf Course
Rancho Palos Verdes, California | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Golf participation is only part of the story. Understanding where consumers are spending their time across the golf ecosystem provides a clearer picture of where momentum is building.

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

This debut edition includes year-to-date visitation trends through June 2026 and serves as the foundation for a recurring monthly industry intelligence report from Buffalo Research.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.
>> Sign Up

CALENDAR

SEPTEMBER
29 – October 1: Golf Inc. Strategies Summit, Hilton Head, South Carolina | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.