Tuesday Nov 03, 2026
FIRST THOUGHT

WORLD WIDE TECHNOLOGY CHAMPIONSHIP TALKING POINTS

➡️ Reigning champion Ben Griffin returns to the World Wide Technology Championship seeking to become the second player to win the tournament multiple times. Griffin set the tournament 72-hole scoring record of 259 in 2025 after closing with a final-round 63. He enters the week ranked 25th in the world following a tie for fourth at the VidantaWorld Mexico Open.
➡️ World No. 23 Ryan Gerard headlines the field as the highest-ranked player in the tournament. In his third PGA Tour season, Gerard has posted eight top-10 finishes and three runner-up showings in 27 starts, advancing to the Tour Championship for the first time. He arrives in Mexico having recorded top-25 finishes in six of his past seven starts.
➡️ Jackson Koivun enters the week with three top-10 finishes in eight starts this season, highlighted by his victory at the 3M Open. The 21-year-old became the youngest American to win a PGA Tour event by multiple strokes since 1932. Koivun also went undefeated for the victorious U.S. Team at the 2026 Presidents Cup after turning professional in June.
➡️ Top-ranked amateur Preston Stout is making his seventh career PGA Tour start and sixth this season. The Oklahoma State senior took over the No. 1 spot in the World Amateur Golf Ranking 13 weeks ago following Jackson Koivun’s professional debut. Stout captured the individual title at the 2026 NCAA Championship and became the first player to win three consecutive Big 12 Conference titles.

POLL OF THE WEEK

IT'S SHOWTIME
What brand of driver do you play?
>> Vote

Last week: What brand of putter do you play? | Results

QUESTION OF THE WEEK

IN DRIVER WE TRUST
What characteristics do you look for when buying a driver?
>> Respond

Last week: What characteristics do you look for when buying a putter? | Read

HOME FRONT
Oleada
Location: Oleada Los Cabos | Los Cabos, Mexico
Listing: Horizonte 34
Stats: 4,156 square feet | 4 bedrooms | 4 bathrooms
Price: $3,523,658
TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 ASSOCIATION OF GOLF MERCHANDISERS
Retail at the Home of Golf
Guest: Kevin Liddle, head of retail at St. Andrews Links.
Listen

🎧 DRIVER$
How golf's 5 million acres benefit the world
Guest: Forrest Richardson, founder of Forrest Richardson Golf Course Architects.
Listen | Archives

🎧 GRAPES & GREENS
Costa Navarino's David Ashington on redefining the modern luxury golf experience
Guest: David Ashington, general manager of golf, Costa Navarino.
Listen

🎧 | ▶️ GOLF AND THE GOOD LIFE
Stuff happens: Common golf travel problems and how to avoid them
Co-hosts: D.J. Jones and Connor Evers.
Listen / Watch | Archives

🎧 | ▶️ CONTENT CLUBHOUSE
Jaquan Ware: A story of self-belief
Guest: Jaquan Ware, content creator.
Listen / Watch | Archives

🎧 GOLF INNERVIEW WITH ANN LIGUORI
Ibcool's Jamie Handler talks fabric innovation, success secrets
Guest: Jamie Handler, president, Ibcool Athleisure Wear.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

GOLF INDUSTRY NEWS
Austin Championship presented by Compliance Solutions to debut at Omni Barton Creek Resort & Spa, Nov. 9-15, 2026
Read More
AM Golf and Club Core merge and automate all end-to-end event information in one place, making event creation and execution faster, easier and less dependent on manual staff input
Read More
The integration allows golfers to connect their Garmin golf data directly to the AVA Golf platform
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Members and guests of Troon-managed facilities gain an elevated clubfitting experience at over 150 North American Club Champion fitting studios, and on-site at their home course through Club Champion's Mobile Fitting Studio
Read More
The seasonal event features savings on a wide variety of products, including the Pro ZR and Pro L2 laser rangefinders and the H50 GPS handheld
Read More
Veterans, active-duty service members and military families are invited to eight PGA Tour Superstore locations to participate in a morning of golf competition to close out Veterans Day week
Read More
AdventHealth to serve as presenting partner for the Women’s Leadership Summit, the tournament volunteer program and the Junior Golf Show at The Annika
Read More
The Miami, Florida, destination features 36 holes of championship golf at its Miller and Soffer courses
Read More
The brand ambassador's bag included a Srixon ZXi driver, Srixon ZX Mk II fairway woods and hybrids, Srixon ZXi5 and ZXi7 irons and Cleveland Golf RTZ wedges
Read More
The brand ambassador won his first individual PGA Tour title playing a bag of Srixon irons, Cleveland Golf wedges and having just switch to the Z-Star XV golf ball
Read More
TPC Jasna Polana, of New Jersey, won over Iowa’s Glen Oaks Country Club, while host TPC Monterey at Pasadera and Nebraska’s The Players Club finished T3
Read More
READ, WATCH, LISTEN

➡️ DP World Tour, WWE press on in Middle East amid conflict
David Rumsey / Colin Salao | Front Office Sports | Read

➡️ Sandestin begins restoration of The Raven with eye toward bringing pro golf back to the resort
Martin Kaufmann | Golfweek | Read

➡️ Tiger Woods to design new golf course on Long Island
Josh Sens | Golf.com | Read

FEATURES
Design Notes: Cornerstone Club elevates Colorado mountain luxury
New par-3 layouts, innovative putting greens and strategic renovations take shape across Mexico, the United States and Western Ireland.
TFC Inbox: The makings of a reliable putter
The First Call readers reveal what makes a putter earn a spot in the bag, weighing clean sightlines, face feel and balance as among the top factors.
BUSINESS
How golf's 5 million acres benefit the world
Forrest Richardson, noted course architect and former ASGCA president, joins co-host Jon Last and Dave Klein to discuss his provocative new book, which dives deeply into golf's sustainable footprint.
Retail at the Home of Golf
Kevin Liddle, head of retail for St. Andrews Links, discusses leading one of golf's most recognizable global brands.
TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Inside Sales Rep
Payntr Golf
Lake Oswego, Oregon | Info

▪️Customer Experience Specialist
Payntr Golf
Lake Oswego, Oregon | Info

▪️Operations Manager
Payntr Golf
Lake Oswego, Oregon | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.

>> Sign Up

CALENDAR

NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info

JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.