This summer, Camilo Villegas, 41, took a seat in the broadcast booth, seeing if it would be an avenue he might like to travel down once his playing days are over. If becoming an analyst is indeed in his cards, then he may want to put the idea on the back burner. At the PGA Tour's Butterfield Bermuda Championship, Villegas showed he still has game, posting four rounds of 67 or better — including successive 65s on Saturday and Sunday — to win. The victory was Villegas' first since the 2014 Wyndham Championship, snapping a winless drought of nine years, two months, 26 days.

IN THIS ISSUE

> TFC Inbox: How big of a splash will TGL make with fans? | Read
> 'Behind the Golf Brand' podcast: Seamus Golf CEO Akbar Chisti | Listen

QUESTION OF THE WEEK

With Black Friday, Cyber Monday and the holidays rolling around, what one golf item is on your gift list to receive this year?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.

BEHIND THE GOLF BRAND
Seamus Golf: More than meets the eye
Co-founder and CEO Akbar Chisti joins host Paul Liberatore to discuss his company's origins as a clubhead manufacturer and its growth
[Listen | More 'Behind the Golf Brand' episodes]

DRIVER$
Technology innovation fuels 'smart ranges'
Toptracer national sales director Alex Goodman joins co-hosts Jon Last and David Klein to talk about how technology is driving on-course revenue
[Listen | More 'Driver$' episodes]

THE MODGOLF PODCAST
Storyteller Danielle Tucker talks golf and a 25-plus-year radio career
The Hawaii-based host of 'The Golf Club Radio Show' joins host Colin Weston to share tales of her more than quarter century in journalism and how her show has evolved
[Listen | More 'The ModGolf Podcast' episodes]

Duca del Cosma: Partners with the PGA of Alberta, one of the nine district zones within the PGA of Canada, and will become the presenting sponsor for three PGA of Alberta Players Tour events for the 2024 and 2025 golf seasons.

LPGA: Announces that Bradenton Country Club in Bradenton, Florida, will host the 2024 LPGA Drive On Championship. The 72-hole event will be held Jan. 25-28 and feature a field of 120 players competing for a $1.75 million purse.

LIV Golf: Asprey, a British manufacturer of luxury silverware, jewelry, timepieces and goods, agrees to a multiyear partnership to serve as the official trophy provider of LIV Golf.

LIV Golf: Confirms that LIV Golf Adelaide will return to The Grange Golf Club, April 26-28 in Adelaide, Australia. Last season's tournament was named World’s Best Golf Event of 2023 by the World Golf Awards. Hospitality tickets for LIV Golf Adelaide go on sale Nov. 15 at LIVGolf.com.

SkyGolf: Partners with Chris Trott, a golf industry content creator and social media personality known as Trottie Golf. Trott, a former professional golfer and professional club builder, will work with SkyGolf as a product consultant and content creator using SkyCaddie products.

Invited: Announces Eric Yeager, of Ford’s Colony Country Club in Williamsburg, Virginia, as its Chef of the Year, and Joshua Guzman, of Silicon Valley Capital Club in San Jose, California, as its Mixologist of the Year. Both winners were honored at the inaugural Casa de Campo Food & Wine Festival at Casa de Campo Resort in the Dominican Republic.

Golf Tourism Solutions: Announces Keiser University College of Golf as title sponsor of the Palmetto High School Golf Championship. The tournament, renamed the Keiser University College of Golf Palmetto Championship, will be played March 28-30 at Caledonia Golf & Fish Club, True Blue Golf Club and Tradition Club in Myrtle Beach, South Carolina.

PGA Tour, Bermuda Tourism Authority, Butterfield: Announce a multiyear extension as co-title sponsors of the Butterfield Bermuda Championship, which debuted in 2019 as the PGA Tour's first official event on the island. The extended partnership will see the Butterfield Bermuda Championship featured as part of the FedEx Cup Fall and will include a $6.5 million purse.

True Linkswear: Unveils its "Breaking Eighty"-themed Black Friday campaign. The brand's Black Friday special, which will run Nov. 13-27, will feature over 15 items, all being offered for less than $80. Black Friday shoppers will also have the opportunity to win True Golden Tickets, entitling the winners to a virtual meet and greet with a True ambassador such as Joel Dahmen, Ryan Moore, Mark Hubbard, Keith Bennett or Christina Kim.

Edison Golf: Doubles its standard offering of KBS premium shafts for its line of Edison 2.0 wedges. The standard offering of KBS steel shafts has increased from the current KBS Tour 110R, 120S and 130X to include the KBS Hi-Rev wedge shaft in both R and S flexes, and the KBS Tour V in S flex. On the graphite side, the KBS PGI series of standard shafts has been expanded from the PGI 70, PGI 80 and PGI 90 to include the PGI 50, PGI 60, and PGI 100. 

SkyGolf: Begins its holiday promotion on Nov. 13 with discounts through Dec. 31. The SX400 and SX550 handheld rangefinders and the stylish LX5 and LX5 with ceramic bezel smart watches will be offered at a $50 discount. The LX2 smart watch with cradle will be $20 off. The promotion runs through December 31, 2023. The discount is only available on new SkyCaddie products, not pre-owned, open box or refurbished products. The offer is open only to U.S. residents and U.S. shipping addresses.

Waccamaw Golf Trail: Collection of 12 award-winning courses rebrands as the Hammock Coast Golf Trail, Comprised of six coastal communities in Georgetown County, South Carolina — Garden City, Murrells Inlet, Litchfield Beach, Pawleys Island, Georgetown and Andrews — the Trail features Caledonia Golf & Fish Club, True Blue Golf Club, TPC Myrtle Beach, Pawleys Plantation Golf & Country Club, Blackmoor Golf Club, Founders Club, Litchfield Country Club, River Club, Tradition Club, Wachesaw Plantation East, Wedgefield Country Club and Willbrook Plantation Golf Club.

Myrtle Beach Classic: Launches its official tournament logo and brand look in preparation for its inaugural PGA Tour event, May 9-12 at Dunes Golf and Beach Club in Myrtle Beach, South Carolina. The logo features a subtle fusion of colors found along South Carolina’s Grand Strand, including deep ocean blue, fairway green, sunrise orange and sand, all of which blend seamlessly to pay homage to the Dunes Club’s coastal location. The Royal Tern, a distinctly unique seabird native to the Myrtle Beach area, flies in front of a warm Carolina sunrise. MMGY Global, an international marketing agency, crafted the design. 

> Camilo Villegas wins in Bermuda, his first title since his young daughter died of brain cancer
[Associated Press | Read]

> Lilia Vu rallies to win in Florida and closes in on LPGA player of the year
[Associated Press | Read]

> Max Homa wins Nedbank Golf Challenge in South Africa for 1st win abroad
[Associated Press | Read]

> Steven Alker holds on to win PGA Tour Champions finale and $1 million payoff
[Associated Press | Read]

> Head Professional (St. Martins Course)
Philadelphia Cricket Club
Flourtown, Pennsylvania | Info

> Manager Communications, Championship Management
PGA Tour
Ponte Vedra Beach, Florida | Info

> 2024 USGA P.J. Boatwright Internship (Communications)
Colorado Golf Association
Greenwood Village, Colorado | Info

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

JANUARY
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.