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Columns
Is it real or counterfeit? Can you even tell?
Golf apparel and gear may look and feel like the real thing, but the giveaway as to whether it’s a counterfeit may be the price tag. Be wary, though, because the counterfeit practice is spreading online.
By Mike Purkey
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Design Notes
Brian Curley reimagines Nevada's Wildcreek
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Association of Golf Merchandisers
Best Practices: Arrowood innovates with official drinking team
Industry Headlines
  1. PGA of America REACH Foundation, Folds of Honor: Partner for Patriot Golf Days
  2. Apes Hill Barbados: Unveils Hilltop Villas
  3. Perfect Golf Event, Vortex: Partner on rain coverage
  4. Great Lakes Championship: Turtle Creek Casino becomes official pro-am sponsor
  5. Cobbs Creek Foundation: Lincoln Financial becomes founding partner
  6. Junior PGA Championships: Announces venues for 2028 event
  7. KemperSports, Touchstone Golf: Announce strategic partnership
  8. Cleveland Golf: Roger Cleveland’s legacy comes full circle with return
  9. Troon: Schedule set for 2025 Troon Challenge
  10. Dave Pelz: Renowned golf coach, innovator, author dies at 85
  11. Marriott Golf: Showcases The Resort at Pelican Hill
  12. Asics: Unveils limited edition Japan S golf shoe
EPSON TOUR
THE FIRST CALL INBOX
WHY WE LOVE GOLF
Nole No. 11, Hoylake, Royal Liverpool, England | Photo: Simon Pope
Lifestyle
A picture tells ...
Pictures and prose combined to explain our love for golf.
THE FIRST CALL | EXTRA
  • The Players pleads the 5th (major)?
    After 51 years, The Players Championship has all of the ingredients of a major, except for some LIV Golf stalwarts. If that issue is ever resolved, then a compelling case can be made for a new major. 
  • A Bag Of Hickory
    Reliving the glory days of hickory clubs
    PGA Tour Commissioner Jay Monahan is on the hot seat, but has any commish been that effective?; Mike Purkey's The Starter raises some questions; An interview with NGCOA CEO Jay Karen.
VIDEOS
PODCASTS
Valspar Championship 2022
Golf Innerview with Ann Liguori
How the Valspar Championship flies under the radar
While the tournament is not a signature event and falls amid The Players Championship aftermath and pre-Masters hype, it nevertheless puts on quite a dazzling show.
FEATURES
EVENTS
THE FIRST CALL POLL
  1. Getting The (Hickory) Shaft
  2. Archive
#QOTD
  1. Quotes of the Day
CAREERS
  1. Golf Industry Job / Internship Board
DESIGN NOTES
  1. Dave Zinkand completes Old Elm restoration
  2. Dye Designs Group kickstarts renovation of Woo Jeong Hills
  3. 21 Golf Club breaks ground on its Alister MacKenzie homage
GCSAA
  1. GCSAA Tournament Course Fact Sheets
REAL ESTATE
MORE INDUSTRY NEWS
  1. Williams Athletic Club: To exhibit at Southeast Caribbean Golf Show
  2. GCSAA: Names Joshua Tapp director of environmental programs
  3. Tour Edge: Announces Wingman 800 Series putters
  4. Shot Scope: Debuts G6 watch
  5. Dunedin GC: Completes $6 million restoration
  6. Arcis Golf: Presenting sponsor for National Women’s Collegiate Championship
  7. Golfzon Leadbetter, Pro Swing: Open location in South Carolina
  8. PGA WORKS Collegiate Championship: 2025 field announced
  9. Majors Challenge: Launches turnkey fantasy golf fundraising platform
  10. Vanderbilt Legends Club: Adds 2 to dining personnel

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