Johnny Morris, founder and CEO of Bass Pro Shops, turned an old Ozarks fishing lodge into a checklist golf destination and helped transform the golfing region.
Best known as a player and analyst — and, yes, leader singer for Jake Trout and The Flounders — the 71-year-old believes he's on to something with the Skechers World Championship Cup ... and more.
Coming close on the heels of the Tom Doak-designed No. 10 course at Pinehurst Sandmines, Biil Coore and partner Ben Crenshaw will roll out the No. 11 course in 2027.
