Friday Jun 27, 2025

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

QUESTION OF THE WEEK

What should be new PGA Tour CEO Brian Rolapp's top priorities as he transitions into the position that will succeed current commissioner Jay Monahan? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

> Last week's question: What are your thoughts on the 2025 U.S. Open? | Read

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BUSINESS
Courses using GolfNow’s booking engine technology now have the ability to sell golf balls and rental clubs, in addition to range balls, before golfer arrival
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Brand will debut its new Resort 2025/26 Collection, showcasing its signature cashmere and natural fiber apparel, and modern and sophisticated designs
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The company has been involved with golf courses, country clubs and destination clubs named to Golf Digest’s America’s 100 Greatest Public Golf Courses and Golfweek’s Best Courses You Can Play in Every State rankings
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Integration provides club operators with a fully unified platform across scheduling, payments and memberships
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The collaboration will merge the NGF’s golfer data and behavior insights with Konetiq's direct-access media expertise
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Multiyear partnership includes perks for AAdvantage members during PGA Championship and Ryder Cup USA; American to also provide travel for PGA HOPE teams
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Company will showcase its Pro X customization program
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CLUBS / COURSES
San Antonio, Texas, club creates new dining experiences by expanding and reconfiguring spaces throughout the Spanish-style clubhouse, achieving a modernized Spanish aesthetic
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COMPETITION
All eight previous tournament champions are currently on collegiate golf team rosters
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Hooks, who grew up playing at Detroit Golf Club, will make his PGA Tour debut on June 26
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United States, Republic of Korea, Japan, Thailand, Sweden, Australia, People’s Republic of China have qualified for the biennial team competition following KPMG Women’s PGA Championship
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The Colorado Springs, Colorado, club to host its fourth and fifth U.S. Senior Opens
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CasaBlanca Resort and Casino in Mesquite, Nevada, is named the official host of the world championship finals
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DESTINATIONS
The St. James, Barbados, destination is well suited for people seeking luxury homes or vacation destinations
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Nonprofit Illinois course puts philanthropy at forefront
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EVENTS
The Summit in Frisco, Texas, will bring together more than 170 golf and golf lifestyle brands
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GEAR
Jimenez wins his third major championship, the Kaulig Companies Championship, and second since switching to the Newton Fast Motion Shaft
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Bradley, the U.S. Ryder Cup captain, played a bag full of Srixon and Cleveland Golf equipment
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Major winner earns eighth career PGA Tour win with the Zenergy WristLock putter grip
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The line features a lightweight and breezy shoe, recovery slide and hoodie
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LIFESTYLE
Minjee Lee won the trophy that marked her third major title and first LPGA title since the 2023 BMW Ladies Championship
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MEDIA
Brian Urlacher, Mark Mulder and Cody Ross join O’Neal at Scottdale’s McCormick Ranch for a highlight-filled match
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Also, U.S. Senior Open, LPGA Tour Dow Championship and DP World Tour's Italian Open to air across NBC Sports, Peacock and Golf Channel
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PEOPLE
Newly announced ambassador Ryggs Johnston will also compete in the global off-course competition
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Jackson Koivun, Ben James and Michael La Sasso are Nos. 1, 2 and 3 in the World Amateur Golf Rankings
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PHILANTHROPY
The grant deepens the existing relationship between First Tee, PGA Tour Superstore, which is owned by Blank
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INDUSTRY NOTES