Tuesday Jan 10, 2023
FIRST THOUGHT

Talk about a turbulent Sunday surf in Hawaii. Seemingly lost in Collin Morikawa building a substantial six-stroke 54-hole lead at the Sentry Tournament of Champions was the fact that eventual winner Jon Rahm was an opening round co-leader at 9-under 64. On Sunday, while Morikawa squandered the largest final-round lead ever on the PGA Tour, Rahm made his own history. The Spaniard, 28, matched Gary Player (1978) for the tournament's largest come-from-behind victory.

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> Question of the week: What part of your golf game are you most looking forward to in 2023, and why?

Send replies on this question or other topics to shall@buffalogroupe.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> PGA Tour making efforts to streamline broadcast product in 2023
[Josh Carpenter | Sports Business Journal | Read]

> PGA Tour commissioner Jay Monahan's first comments of 2023 include thoughts on LIV golfers at Masters, strength of PGA Tour
[Adam Schupak | Golfweek | Read]

> Jay Monahan talks PIP requirements: Tiger Woods 'isn’t going to get a decrease'
[Brentley Romine | Golf Channel | Read]

The Drop: Cleveland Golf's RTX 6 ZipCore is full of technology
With HydraZip, ZipCore and UltiZip, the wedges are designed to perform — and perform well — in any condition
FACT OF THE DAY
DID YOU KNOW ...
Three golf courses — a mix of semi-private and private — designed by Robert Muir Graves in the Pacific Northwest command, on average, 24% higher home values than the zip code in which the golf courses sits.

Source: Longitudes Group green grass database, Zillow average home values
THE INDUSTRY
Agreement with the Penfield, New York, country club focuses on accounting and financial management with expertise available in marketing, sales and agronomy
Read More
Canadian arm of Club Champion brand begins expansion in Alberta; third Canadian studio will fit, sell and build custom clubs, and provide Tour-level custom fittings
Read More
Putter brand returns with four hi-tech designs that include an updated version of the original mallet head, plus three other new styles
Read More
Club combines new HydraZip face, UltiZip grooves and upgraded ZipCore technologies for a controlled spin from any lie; scheduled to launch in North America on Jan. 20
Read More
Sixty-sixth U.S. Secretary of State to join efforts to increase access for junior golfers and raise awareness for nonprofit’s work to create more inclusive, diverse future for sport
Read More
Power Tee Premier debuts practice stations, complete with 40 tee-height options and custom decking and lighting on PGA Show floor; adaptive golfers to show skills at Demo Day
Read More
Golf lesson and club fitting company opened seven new centers during the fourth quarter, bringing its global footprint up to 243 locations worldwide
Read More

Announced: By Terras da Comporta, that the David McLay Kidd-designed Dunas Course is on schedule to open just outside Lisbon, Portugal, in June. English photographer and videographer James Hogg recently spent three days shooting and filming The Dunas Course ahead of its opening.

Announced: By Zero Friction, that it will unveil the Wheel Pro Stride golf bag, a lightweight, autonomous electric golf bag at the PGA Show. Weighing 15 pounds, Stride includes a remote using Smart Follow Technology, and a built-in intelligent gyroscopic control system for stability, speed control and soft start. Also, it will feature a battery life of 36 to 45 holes and a maximum speed of 5 mph.

Named: By the LPGA, Jody Brothers as its new chief business and operations officer of the Epson Tour. Brothers previously served in various leadership roles with the PGA Tour since 2007. Brothers will oversee all aspects of the Tour, leading the annual operating of more than 20 events and building collaborative relationships with corporate and tournament partners.

Announced: By the PGA of America and PGA Golf Exhibitions, that the Omni PGA Frisco Resort at PGA Frisco and the new home of the PGA of America will be the host venues for the 2023 PGA Buying and Education Summit, July 31-Aug. 2 in Frisco, Texas. The Summit annually brings together PGA professionals and golf buyers to preview the latest innovations and trends from a curated group of top golf brands, and offers the opportunity to place orders for new 2024 spring apparel lines.

Selected: By the USGA, Winged Foot Golf Club's West Course, in Mamaroneck, N.Y., as the host site for the 2028 U.S. Open. The 128th U.S. Open will mark the seventh time the championship has been held at Winged Foot, and will be the 14th USGA championship hosted by the club. During its 100-year history, the club has been the site of six U.S. Opens, two U.S. Amateurs, two U.S. Women’s Opens, one U.S. Senior Open, one U.S. Amateur Four-Ball and one Walker Cup Match. Also, Winged Foot hosted the 1997 PGA Championship.

More Industry News

#QOTD
"If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader."
— Dolly Parton
ICYMI
The Drop: Paradym marks Callaway's biggest launch for 2023
Srixon introduces ZX Mk II driver and fairways; Wilson Golf tweaks two-piece Duo Soft ball for the better
TFC Inbox: Readers look into the 2023 crystal ball
Two of golf's newsmakers for 2022 lead the way into the new year, as well
TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
Why singer Steve Azar's life could be a country song
Music composer / singer joins host Ann Liguori to discuss his career and how golf fits into the equation
[Listen | More 'Golf Innerview With Ann Liguori' episodes]

BEHIND THE GOLF BRAND
How Sunday Golf found its niche, paves a new trail
Host Paul Liberatore interviews CEO Ronan Galvin, who discusses how finding a niche allowed Sunday Golf to revolutionize the golf bag industry in just a few short years
[Listen | More 'Behind The Golf Brand' episodes]

THE MODGOLF PODCAST
How Sqairz does the common in an uncommon way
Founder Bob Winskowicz shares with host Colin Weston how having Arnold Palmer in his mentorship corner was one of many positive experiences that shaped his entrepreneurial mindset
[Listen | More 'The ModGolf Podcast' episodes]

CALENDAR

JANUARY
23-25: Golf Business Conference, Orlando, Fla. | Info
24-27: PGA Show, Orlando, Fla. | Info
28-29: Columbus Golf and Travel Show, Columbus, Ohio | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.