Monday Jan 23, 2023
FIRST THOUGHT

Brooke Henderson, still young at the age of 25, started her ninth season on the LPGA in dominate fashion. The Canadian won for the 13th time on Tour Sunday, going wire-to-wire to claim the Hilton Grand Vacations Tournament of Champions in Orlando, Florida. She solidified her standing as a front runner, winning for the third time from start to finish and for the ninth time when sharing or holding a 54-hole lead. Henderson, who won just twice in 2022, is currently No. 7 in the Rolex Women's World Golf Rankings.

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> Question of the week: How, if at all, will LIV Golf's recent announcement of a television deal with The CW Network change public opinion of the second-year league?

Send replies on this question or other topics to shall@buffalogroupe.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> Brooke Henderson goes wire-to-wire at LPGA season opener
[Jeff Babineau | Associated Press | Read]

> Jon Rahm outlasts rookie Davis Thompson to win AmEx by 1 stroke
[Associated Press | Read]

> Victor Perez hits shot of lifetime for Abu Dhabi win and 3rd title
[Associated Press | Read]

> Steve Stricker opens PGA Tour Champions with 6-shot win in Hawaii
[Associated Press | Read]

> LIV Golf CEO Greg Norman addresses major TV deal, future of franchise
[Joshua Comins | Fox News | Read]

TFC Inbox: Will Netflix's 'Full Swing' deliver the drama?
Readers are generally interested in the streaming service's docuseries, similar to the successful F1 'Drive to Survive' series, that followed the PGA Tour — and LIV Golf as a byproduct — throughout 2022
The Drop: TaylorMade's new Spider putters build off the past
Stabilizing the putting motion, minimizing mishits are main objectives of the Spider GTX and GT Max
THE INDUSTRY
Launched in April 2022, the single-use balls produce a loud explosive sound upon impact
Read More
Company to debut cigar holder and push cart adapter accessories, along with DrinkAide, a line of leak-proof, novelty drink tumblers
Read More
Loudoun, Virginia, entrepreneur and LPGA Class A Pro won the 2022 Loudoun Innovation Challenge for her golf accessory
Read More
Registered PGA Show attendees are invited to see the brand's new FW23 Collection at the AGM event on Jan. 24
Read More
Clothing line, founded in 2022, is tailored for tween and teen girls
Read More
Swing U Coach platform will help head coach Dr. Denny Scott and assistant coach Doug Walker deliver advanced statistical reporting to team members
Read More
Kohala Coast course was selected from more than 315,000 reviews submitted by golfers for the website's Golfers’ Choice lists
Read More
Autonomous device will be on display during Demo and Fitting Day, and can run for 13 continuous hours, covering up to 7 acres per hour and picking up 4,000 balls per trip
Read More
New iTQ AI quick-tip caddie app includes design features such as a shot tracker, a new video module and the ability for users to select a preferred language
Read More
U.S. Solheim Cup captain will preview a selection of the technical apparel brand's uniforms; Dunning Golf is the uniform supplier for the U.S. teams in 2023 and 2024
Read More
Former UCLA All-American joins Korn Ferry Tour players R.J. Manke and Noah Wolsey in representing the golf apparel brand in 2023
Read More
Koske will oversee all aspects of marketing, including the building of a marketing team that will transform the brand's go-to-market practices
Read More

Caledonia Golf & Fish Club, True Blue Golf Club: Pawleys Island, South Carolina, courses are ranked Nos. 49 and 85, respectively, on Golfweek’s Top 200 Resort Courses in the U.S. list. Both courses were designed by golf course architect Mike Strantz. 

LPGA Foundation: Announces a partnership with the Hawaii State Junior Golf Association and First Tee – Hawaii (HSJGA/FTH) to launch a new LPGA*USGA Girls Golf chapter in Hawaii, which will be run and operated by the HSJGA/FTH. The chapter is scheduled to launch later this spring. 

More Industry News

#QOTD
"A crust eaten in peace is better than a banquet partaken in anxiety."
— Aesop
ICYMI
LIV Golf, The CW Network strike multiyear broadcast deal
Network will reach more than 120 million households across the U.S. as second-year tour seeks stronger foothold
The Drop: Titleist expands Vokey Design SM9 with shaft options
Lightweight offerings make popular wedges accessible to wider range of golfers
TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
Realizing the Azores' understated beauty
Pilar Melo Antunes, Azores Golf sales and marketing director, joins host Ann Liguori to tell the story of the nine-strand Portuguese archipelago — and why it's ideal for golf
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

THE 19TH HOLE WITH MICHAEL WILLIAMS
65,000 and counting: Club Champion has a club for everyone
Casandra Bausch, Club Champion's director of marketing, joins host Michael Williams to discuss the company's explosive growth and the array of available club combinations it offers
[Listen | More 'The 19th Hole with Michael Williams' episodes]

BEHIND THE GOLF BRAND
Power Tee is changing how golfers practice
CEO Martin Wyeth joins host Paul Liberatore to tell of his journey to create an automatic teeing system for indoors, driving ranges and country clubs — and, perhaps, golf's future
[Listen | More 'Behind the Golf Brand' episodes]

CALENDAR

JANUARY
23-25: Golf Business Conference, Orlando, Fla. | Info
24-27: PGA Show, Orlando, Fla. | Info
28-29: Columbus Golf and Travel Show, Columbus, Ohio | Info

FEBRUARY
1: Women Fore Hire Virtual Career Fair | Info
3-5: Philadelphia Golf and Travel Show, Philadelphia, Pa. | Info
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info
6-9: Golf Industry Show, Orlando, Fla. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.