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| Tuesday Jan 30, 2024 |
The golf industry has Mother Nature partially to thank for its strong finish to 2023. Favorable golf weather across three-quarters of the country contributed to December rounds played finishing up 24% over the previous year. That helped 2023 finish 4% better than 2022 and with the most rounds played in history.
IN THIS ISSUE
> 5 shoes golfers' feet will appreciate | Read
> PGA Show Notebook: AI heading to a course near you | Read
> What could — or would — improve your game? | Read
QUESTION OF THE WEEK
In your opinion, what is the most difficult shot in golf to execute?
Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.
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The recent PGA Show featured all of the top footwear brands, but here are five brands that appear to have stepped up their game this season
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> Tyrrell Hatton signs £50m deal to defect to LIV Golf
[James Corrigan | The Telegraph | Read]
> Pebble Beach officials excited about ‘reimagined’ event with signature status, dramatic changes
[Dave Shedloski | Golf Digest | Read]
> WM Phoenix Open legend already has the ‘beer-balls’ wrapped and ready to go
[Greg Gottfried | Golf Digest | Read]
> PGA Tour and DP World Tour's strategic alliance lacks European involvement at board level
[Iain Carter | BBC | Read]
"The only place where success comes before work is in the dictionary."
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Readers of The First Call offer ideas on what current or future inventions would be game changers
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Course owner and operators bracing for the inevitable; Hall of Famer Nancy Lopez still giving back to the game; Three companies are celebrating after PGA Show awards
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THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]
DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]
BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]
> General Manager
Riverchase Country Club
Hoover, Alabama | Info
> 2nd Assistant Golf Professional
Bobby Jones Golf Course
Atlanta, Georgia | Info
> Teaching Professional
Swing Lab Performance Golf
Lakeville, Minnesota | Info
> View a complete listing of jobs
Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.
JANUARY
30-31: GCSAA Conference and Trade Show, Phoenix, Arizona | Info
FEBRUARY
1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info
6: Women Fore Hire Virtual Career Fair | Info
9-11: West Michigan Golf Show, Grand Rapids, Michigan | Info
MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
