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| Friday Apr 12, 2024 |
Scottie Scheffler entered this week's Masters as the presumtive favorite, the world's No. 1 player with two wins and a T2 in his last there starts. On Thursday at Augusta National, Scheffler fired a bogey-free 6-under 66 to sit a stroke behind Bryson DeChambeau in an opening round that was suspended due to darkness. The 66 is Scheffler's lowest score in 17 rounds at the Masters. His previous-best round was a 67 in 2022 — when he entered the Masters as No. 1 in the FedEx Cup standings and Official World Golf Ranking, just like this year.
IN THIS ISSUE
> Legendary Black caddies remain rich part of Augusta National’s fabric | Read
QUESTION OF THE WEEK
If you were chairman of Augusta National Golf Club and the Masters, what changes — if any — would you make to the course or tournament?
Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.
Noteefy: Announces that Kohler, Wisconsin's Destination Kohler Resort’s four award-winning golf courses will be using the tee time waitlist notification program. The Noteefy booking assistant is customized to Destination Kohler courses’ branding and integrates directly on top of each POS tee sheet.
World Long Drive: Names W. David Livingston as chief commercial officer. Livingston, an Atlanta resident, recently served as vice president of global partnerships for Oak View Group, guided business operations as president of the Atlanta Legends of the Alliance of American Football and directed business development for the Cleveland Cavaliers.
> This exclusive new Masters perk costs $17,000. Here’s what you get
[Alan Bastable | Golf.com | Read]
> Tom Watson’s LIV Golf speech at Masters Champions Dinner? It caused a ‘pall’
[Nick Piastowski | Golf.com | Read]
> Cincinnati Futures Commission recommends selling municipal golf courses
[Sharon Coolidge | Cincinnati Enquirer | Read]
> Golf is booming. but can the good times last?
[Bradley S. Klein | Wall Street Journal | Read ($)]
"Time plays a role in almost every decision. And some decisions define your attitude about time."
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Until 1983, the club’s corps of loopers was largely locals who knew how to navigate the course’s nooks and crannies — especially during Masters week
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Augusta National Golf Club: The Masters
Site: Augusta National GC, Augusta, Georgia.
Television [ET]: Today, 3-7:30 p.m. (ESPN); Saturday, 3-7 p.m. (CBS); Sunday, 2-7 p.m. (CBS).
Leaderboard | GCSAA Fact Sheet
DRIVER$: INSIDE THE GOLF INDUSTRY
Golf’s new take on the customer service imperative
Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs
[Listen | More 'Driver$: Inside the Golf Industry' episodes]
GOLF INNERVIEW WITH ANN LIGUORI
How Anthony Netto is changing adaptive golf
Paraplegic and master golf instructor joins host Ann Liguori to discuss the benefits of the VertaCat, an all-terrain mobility rider
[Listen | More 'Golf Innerview with Ann Liguori' episodes]
THE MODGOLF PODCAST
Creating a new type of golf
T36 Golf co-founders David Hinkle and Rio Valeriano join host Colin Weston to discuss flipping the script on traditional golf and redefining the sport for a new generation of golfers
[Listen | More 'The ModGolf Podcast' episodes]
The First Call has joined with SportGo Travel to provide our readers exclusive travel savings up to 50%. Registration is free and gives you access to unbeatable deals that are perfect for your next buddy or family trip.
> Live Graphics Lead
PGA Tour
St. Augustine, Florida | Info
> Golf Instructor
The Golf Room
Dublin, Ohio | Info
> Southeast Florida Regional Manager
Florida State Golf Association
Southeast, Florida (Remote Position) | Info
> View a complete listing of Make Golf Your Career jobs
> View a complete listing of Florida State Golf Association jobs
Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.
MAY
8-9: National Golf Day, Washington, D.C. | Info
13-15: IAGTO European Convention, Andalucia, Spain | Info
JUNE
17-19: IAGTO North America Golf Tourism Convention,
Boyne Falls, Michigan | Info
JULY
29-31: PGA Buying Summit, Frisco, Texas | Info
30-31: Multi-Course and Resort Operators Retreat, Monterey, California | Info
SEPTEMBER
30-October 2: Golf Inc. Strategies Summit, Hilton Head Island, S.C. | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
