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| Thursday Apr 17, 2025 |
When a brand can connect with a consumer time and again, a certain amount of loyalty is built. But it also works in the opposite direction and a National Golf Foundation survey conducted in March 2025 revealed as much. Among the results of the survey, in 2024 "only half of core golfers could recall a single meaningful interaction at a course or club that left them feeling valued or special" and one-third of golfers said "the staff where they play most often don’t know their name."
IN THIS ISSUE
> Podcast, 'Content Clubhouse': Guest, Caton Bittner, golf content creator | Listen
> Design Notes: Kris Spence restores Donald Ross’ Dunedin ‘masterpiece’ | Read
> Best Practices: Maximizing retail success at Princeville Makai | Read
> Podcast, 'Golf Innerview with Ann Liguori': Guest, Evin Priest, co-author of 'Together We Roared: Alongside Tiger for His Epic Twelve-Year, Thirteen-Majors Run' | Listen
POLL
> How many more majors do you expect Rory McIlroy, 35, to win? | Vote
> Previous: What is your favorite Masters tradition? | Results
QUESTION OF THE WEEK
What are your final thoughts about the 2025 Masters?
Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Last week's question: Which current play-by-play announcer would you like to see succeed Jim Nantz as CBS Sports' lead at the Masters? | Read
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The Canadian joins host Nathan Moore to offer a glimpse into the unseen grind of being a content creator and the challenges of adapting to the ever-changing landscape of "what works."
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NEW
CONTENT CLUBHOUSE
Caton Bittner: More work than likes
Guest: Caton Bittner, golf content creator
Listen | Archives
GOLF INNERVIEW WITH ANN LIGUORI
Steve Williams, Tiger Woods' former caddie, has his say in new book
Guest: Evin Priest, co-author of 'Together We Roared: Alongside Tiger for His Epic Twelve-Year, Thirteen-Majors Run'
Listen | Archives
PODCASTS
COOKIE JAR GOLF
In retirement, Robert Rock reflects: Part 1
Guest: Robert Rock, retired European Tour player
Listen | Archives
DRIVER$: INSIDE THE GOLF INDUSTRY
Golftec celebrates 30 years, 20 million golf lessons
Guest: Joe Assell, co-founder and CEO, Golftec
Listen | Archives
VIDEOS
NGCOA: GOLF BUSINESS LIVE
Special Edition | On Location, Syracuse, N.Y.
Guests: Brad Hunt and Jennifer Caggiano, attorneys representing
Cazenovia Golf Club
Watch
THE COACH MO GOLF SHOW
A roadmap to junior golf development
Guest: Stuart McKechnie, PGA Professional, Phenom Golf Lab
Watch | Archives
THE MODGOLF PODCAST
Fun is the leading message for golf
Guest: Jay Karen, CEO, NGCOA
Watch | Archives
> Q&A: Roger Cleveland on returning to Cleveland Golf, wedges and what can get better
[David Dusek | Golfweek | Read]
> Scottie Scheffler rested and ready to defend title at Hilton Head
[Doug Ferguson | Associated Press | Read]
> Even in the golf-crazy Coachella Valley, pro tournaments can come and go quickly
[Larry Bohannan | Palm Springs Desert Sun | Read]
> PGA Tour player suspended for participating in LIV Golf influencer event
[Joel Beall | Golf Digest | Read]
> Golf in Cuba: A game of infinite hope in land of perpetual promise
[Josh Sens | Golf.com | Read]
"Home is any four walls that enclose the right person."
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Thad Layton touches up Colorado’s Fox Hollow; Singapore Island signs up for a Nelson & Haworth renovation.
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Through strategic space management and a diverse product range, the Hawaiian golf destination is achieving impressive sales and creating a compelling shopping experience for all visitors.
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PGA Tour: RBC Heritage
Site: Hilton Head Island, South Carolina.
Course: Harbour Town Golf Links
Television [ET]: Thursday-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).
GCSAA Fact Sheet
LPGA Tour: JM Eagle Championship.
Site: Los Angeles, California.
Course: El Caballero Country Club.
Television [ET]: Thursday-Sunday, 6-9 p.m. (Golf Channel).
GCSAA Fact Sheet
PGA Tour: Corales Puntacana Championship
Site: Punta Cana, Dominican Republic.
Course: Puntacana Resort and Club (Corales).
Television [ET]: Thursday-Friday, 10 a.m. to 1 p.m. (Golf Channel); Saturday-Sunday, 3-6 p.m. (Golf Channel).
GCSAA Fact Sheet
European Tour: Volvo China Open
Site: Shanghai.
Course: Enhance Anting Golf Club.
Television [ET]: Thursday-Friday, 12:30-5:30 a.m. (Golf Channel); Saturday, 12:30-5 a.m. (Golf Channel); Sunday, 12-5 a.m. (Golf Channel).
Korn Ferry Tour: LECOM Suncoast Classic
Site: Lakewood Ranch, Florida.
Course: Lakewood National Golf Club (Commander).
GCSAA Fact Sheet
Challenge Tour: Abu Dhabi Challenge
Site: Abu Dhabi, United Arab Emirates.
Course: Al Ain Equestrian Shooting & Golf Club.
Japan LPGA: KKT Cup Vantelin Ladies Open
Site: Kumamoto, Japan.
Course: Kumamoto Kuko Country Club.
Korea LPGA: Nexen Saint Nine Masters
Site: Gimhae, South Korea.
Course: Gaya Country Club.
MAY
19-21: IAGTO European Convention, Gran Canaria, Spain | Info
JUNE
17-19: North America Golf Tourism Convention, Birmingham, Alabama | Info
24-25: NGCOA Multi-Course & Resort Operators Retreat, Monterey, California | Info
JULY
29-30: PGA Buying Summit, Frisco, Texas | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
