We know that in 2022 there were 41.1 million on- and off-course golf participants, but the game's reach goes well beyond that figure. According to the National Golf Foundation's 2023 Graffis Report, in 2022, 78.1 million non-golfers followed the game either on television or online, via streamed coverage, read about it, or listened to a golf-related podcast. The combined total of more than 119 million represents nearly one-third of the U.S. population over the age of 5.

IN THIS ISSUE

> Tom Lehman's touch elevates Cragun’s Resort's status | Read
> 'Behind the Golf Brand' podcast: True Linkswear CEO Jason Moore and VP of marketing Brandon Wallach | Read
 

QUESTION OF THE WEEK

Imagine you're the 2023 United States Ryder Cup captain, which 12 players do you want making the trip to Italy in late September?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read responses to last week's question.

BEHIND THE GOLF BRAND
A look at how far True Linkswear has come
Footwear brand kicked off the podcast series, so CEO Jason Moore and Brandon Wallach, VP of marketing, join host Paul Liberatore to celebrate 100 episodes and discuss the company's journey
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
The quest to amplify fan engagement
Preston Philips, a venture partner with Cerro Capital, joins host Colin Weston to share his quest to leverage technology that enhances the fan and player experience
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
How culture is at the heart of today’s golf facility evolution
Co-hosts Jon Last and David Klein speak with Golf Property Analysts president Larry Hirsh about an often overlooked element of golf real estate appraisals
[Listen | More 'Driver$: Inside the Golf Industry" episodes]

> PGA of America blazes new frontier with lavish Frisco summit for golf industry pros
[Sasha Richie | Dallas Morning News | Read]

> LIV Golf's chief events officer out, was architect of league schedules
[Bob Harig | Sports Illustrated | Read]

> Lasting legacy: Greensboro Six inspire today's First Tee-Central Carolina youth
[Helen Ross | PGATour.com | Read]

> When golf is your sole purpose, a simple course can steal the show
[Jim McCabe | Power Fades | Read]

> Online, golf is for everyone
[Tim Marcin | Mashable | Read]

PGA Tour: Wyndham Championship
Site: Sedgefield Country Club, Greensboro, North Carolina.
Television [ET]: Today-Friday, 2-6 p.m. (Golf Channel); Saturday-Sunday, 1-3 p.m. (Golf Channel), 3-6 p.m. (CBS).
Leaderboard

LPGA / Ladies European Tour: Women's Scottish Open
Site: Dundonald Links, Irvine, Scotland.
Television [ET]: Today-Friday, 9 a.m. to 1 p.m. (Golf Channel); Saturday-Sunday, 8 a.m. to noon (Golf Channel).
Leaderboard

LIV Golf League: LIV Golf-Greenbrier
Site: The Greenbrier Resort (Old White), White Sulphur Springs, West Virginia.
Television [ET]: Saturday-Sunday, 1-6 p.m. (The CW Network).

Korn Ferry Tour: Utah Championship
Site: Oakridge Country Club, Farmington, Utah.
Television [ET]: Today-Sunday, 6-9 p.m. (Golf Channel).
Leaderboard

> Part-Time Head Women's Golf Coach
Indiana University Kokomo
Kokomo, Indiana | Info

> Software Engineer
LPGA
Daytona Beach, Florida | Info

> Director of Business Operations
Seattle Golf Fitness
Mercer Island, Washington | Info

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

AUGUST 
19-22: African American Golf Expo and Forum, Louisville, Ky. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.