Friday Mar 08, 2024
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

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QUESTION OF THE WEEK

In the aftermath of Talor Gooch saying an asterisk needs to be applied if Rory McIlroy earns his career grand slam at the Masters, are there any golf records deserving of *? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

BUSINESS
Association of Golf Merchandisers webinars are tailored for professionals seeking to advance their respective golf merchandising careers
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Association reveals the findings of the 2023 AGM Membership Study, which compiled insights from over 700 industry stakeholders
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Rapiscan Systems and Mijenta Tequila are named premier partners for the LPGA Tour event, hosted by Hall-of-Famer Seri Pak
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Semi-private club in Bridgeville, Delaware, joins KemperSports’ growing northeast portfolio of facilities
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The digital membership and video streaming platform will pay tribute throughout Women’s History Month in March with its 'Celebrating Women in Golf' campaign
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Solheim Cup: Announces Hilton as a global partner for the 2024 Solheim Cup at Robert Trent Jones Golf Club in Gainesville, Virginia. With its global headquarters near the tournament venue in McLean, Virginia, Hilton will provide world-class stay experiences for athletes, VIPs and fans during the competition through multiple touchpoints.

Golf Digest, The Caddie Network, Yeti: Announce a multiyear sponsorship that makes Yeti an official and exclusive partner of TCN and the Association of Professional Tour Caddies, including branding opportunities inside the ropes with many of the top professional PGA and LPGA Tour caddies, as well as content extensions across Golf Digest’s digital and social platforms. Beginning with the Arnold Palmer Invitational Yeti will have an exclusive license with 15 PGA Tour caddies, who will serve as representatives of the new Yeti Caddy Program at tour events throughout the season.

PGA Tour: Establishes the 13-member board of directors for the recently launched PGA Tour Enterprises. The board is comprised of nine PGA Tour directors approved by the PGA Tour Policy Board and four Strategic Sports Group (SSG) directors appointed by the SSG investor group. PGA Tour Enterprises will lead all commercial activities related to the PGA Tour and will focus on driving fan engagement and growth, as well as developing new media, sponsorship and commercial opportunities. All six current player directors from the PGA Tour policy board will simultaneously serve on the PGA Tour Enterprises board of directors — Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, Jordan Spieth and Tiger Woods. Also, former PGA Tour player Joe Ogilvie was selected to serves as director liaison on both boards. Joe Gorder, who serves as an independent director on the PGA Tour policy board, and PGA Tour Commissioner Jay Monahan round out the PGA Tour representation on the Enterprises board. Monahan will serve as the Chief Executive Officer of Enterprises, and Woods will serve as the vice chairman of the board. The four SSG directors are John W. Henry (principal, Fenway Sports Group; manager, Strategic Sports Group); Arthur M. Blank (co-founder, Home Depot; owner and chairman, AMB Sports and Entertainment); Andrew B. Cohen (Chief Investment Officer and co-founder, Cohen Private Ventures; vice chairman, New York Mets); and Sam Kennedy (partner/CEO, Fenway Sports Group; president and CEO, Boston Red Sox).

COMPETITION
Vijay Singh, David Duval and Tom Lehman join Retief Goosen as the recent commits to the PGA Tour Champions; Tickets, pro-am and volunteer opportunities are available at TheGalleriClassic.com
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COURSES
St. Andrews adopts the Singles Daily Draw at Old Course
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The best public golf courses in every U.S. state are listed exclusively on the platform with latest edition of Golfers’ Choice released today
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The PGA Tour event will continue through 2026, features a record $4 million prize purse in 2024
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United States Golf Association: Announces that in 2036, Shinnecock Hills Golf Club in Southampton, New York, will play host to both the 136th U.S. Open and 91st U.S. Women’s Open in consecutive weeks. This will mark the third time that the USGA’s two most significant championships have been held at the same location in consecutive weeks — 2014 and 2029 at Pinehurst Resort & Country Club’s Course No. 2. This will be the first time that Shinnecock Hills Golf Club hosts the U.S. Women’s Open and the seventh time the club will host the U.S. Open.

DESTINATIONS
Mother’s Day weekend event to include food, wine and golf events
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GEAR
The Australian won her fourth LPGA title playing a range of the equipment brand's clubs and ball
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Consumers receive discounts through March 20 to celebrate Netflix show cameo
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Grip features technology that stabilizes a golfer's hands for a more square clubface at impact
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Association president Barry Lotz examines the Odyssey Jailbird putter and the Callaway Chrome Tour balls
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The premium iron model is engineered to deliver higher ball speeds and improved precision
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The irons are designed to provide added distance and higher launch, while improving forgiveness and consistency
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By winning the Argentina Open, Andersen, a PXG ambassador, earns a spot in this summer's British Open
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Designed for the company's X5 Golf Watch, the full-hole maps for over 36,000 preloaded courses display a golfer’s personal club distances through an interactive map
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Duval, a former world No. 1, will be actively involved in providing insights for future product development and collaborating with the Sqairz team to enhance the overall golfing experience
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Medical study presented at the American College of Foot and Ankle Surgeons International Scientific Conference highlights impact of Sqairz's patented footwear design
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LIFESTYLE
Rebranded eatery reopens with an entirely new interior that honors the relationship between the Urbana, Illinois, club, the University of Illinois and the Champaign-Urbana community
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PEOPLE
Michigan Department of LEO recognizes Michael Flatt, Russell Smascz
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Douglas D. Dykstra and John Easterbrook joins the philanthropic organization
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McMahon is a member of the LPGA Professionals Hall of Fame and creator of Golf 8.5, a unique personalized system to improve your game
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Brown is the youngest co-medalist in U.S. Amateur history; Men’s and Junior Player of the Year in Tennessee in 2023
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United States Golf Association: Selects Tiger Woods as the recipient of this year’s Bob Jones Award, the USGA’s highest honor, in recognition of his commitment to sportsmanship and respect for golf’s time-honored traditions. Woods is a 15-time major champion and nine-time USGA champion.

PHILANTHROPY
Palm Beach Gardens, Florida, club raises $78,000 for breast cancer research
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NBC Sports Next's tee time booking platforms GolfNow and TeeOff have contributed through their respective “round-up” campaigns
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