Friday Apr 05, 2024
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

QUESTION OF THE WEEK

What are your thoughts on the Masters — traditions, this year's favorites, personal memories, favorite stories?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

BUSINESS
Nationwide college golf camp program connects junior golfers with top 25 coaches
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Golf and entertainment brand signs lease for a second location in Boston, to be located in the Seaport neighborhood and will open in 2025
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Second facility in New York Metro area, Westbury, provides opportunities for practice, game improvement and golf instruction by Leadbetter-trained professionals
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The companies will collaborate to enhance the corporate and charity golf event management experience for organizers and participants
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Renewed relationship will extend Michelob Ultra's status as official beer sponsor of the PGA Championship to 2025 Ryder Cup and PGA of America
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The luxury car brand becomes the official vehicle of the PGA Championship, KitchenAid Senior PGA Championship, KPMG Women’s PGA Championship and PGA Frisco
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A surge in golf participation — 30% since 2016, according to the National Golf Foundation — has created a demand for more instructors
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Troon Prive, the private club operating division of Troon, will manage golf operations, agronomy, sales and marketing, and on-course food and beverage for the St. Michaels, Maryland, club
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COURSES
Maricopa, Arizona, club will open for night play on April 26
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Fort Myers club receives the Distinguished Club designation by publication in partnership with Forbes Travel Guide
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National Golf Club of Kansas City: Announces that the course formerly known as The Deuce has been rebranded as The Bluffs. The club, located in Kansas City, Missouri, is home to two Tom Watson-designed golf courses — The National and its sister course, which is now The Bluffs Golf Club. The new name speaks to the unique Parkville landscape that carves along the Missouri River and recognizes the elevation changes and water features along the course.

DESTINATIONS
Complimentary same day re-play rounds add exceptional value
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GEAR
Through April 10 consumers can receive deals on custom-size screens, gap pads and frame pads
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Honma’s craftsmanship and technology now available for women; clubs feature advanced shaft technology tailored to each grade
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The 34-year-old German native used the Zenergy Pistol 1.0 putter grip to win the Texas Children’s Houston Open
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Brand-agnostic club fitting company tested the Scotty Cameron Phantom line, which includes 10 mallet models with four unique head shapes redesigned to enhance alignment, center of gravity and MOI
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Brand-agnostic club fitting company tests the latest Miura club offering, which has the company's most technologically advanced hollow body
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Shot Scope: Introduces the multi-function V5 Golf Watch, which offers precise distance measuring and data on over 100 game-improving statistics, including Strokes Gained and Handicap Benchmarking for use on over 36,000 preloaded golf courses.

INSTRUCTION
Nationwide clinic series encourages women of all skill levels to play golf
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LIFESTYLE
Winner Retief Goosen received a 12-inch-tall nickel-plated cast bronze trophy that features three towering palm trees and incorporates a 3D logo and color print
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MEDIA
2024 PGA of America Golf Professional of the Year Tony Pancake stars in latest 'We Love this Game' ad campaign, airing April 1 on ESPN
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TGL: Announces its first three international media partners with Fox Sports in Australia, U-NEXT in Japan and JTBC/Phoenix Sports International in South Korea. These media partners are also PGA Tour rightsholders and will provide cohesive promotional platforms as both the Tour's 2025 season begins and TGL, the team golf league backed by Tiger Woods' and Rory McIlroy’s TMRW Sports, launches in January.

PEOPLE
As senior VP, growth strategy and growth, Boedecker will be responsible for developing new lines of business for KemperSports in and around golf, sports, and hospitality
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Clemente, 16, who signed a multiyear agreement, is currently the No. 2-ranked golfer in the American Junior Golf Association and No. 32 in the Women’s World Amateur Golf Rankings
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4Aces GC: The LIV Golf team announces Chris Rosaasen as its new general manager. Rosaasen, who previously served as CEO of TravisMathew and was founder of Extracurricular, will be responsible for management of the team operations, including front-office staffing, revenue, marketing, commercialization and player recruitment.

PHILANTHROPY
Round Up 4 Els for Autism fundraising campaign rolls out nationwide in April
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TECHNOLOGY
Company to become the on-course optimization partner for the Florida resort and its technology will manage pace of play on three courses and create other efficiencies
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