INDUSTRY NEWS FROM GOLF DATATECH LLC
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Total golf apparel sales for the month were up as sales in the Green Grass and Off Course spaces improved by similar amounts
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Based upon retail sales data, the year's first quarter typically represents about 17% of total-year sales, rising to 36% for the second quarter
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Equipment sales increased by 2.6% for February and are up +4.2% on a YTD basis
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Golf's rounds played in 2022 are expected to outperform 2019 and 2020 pre-pandemic numbers
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Alliance between independent market research firm and pricing research specialist to include expanded survey metrics for net promoter score
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Independent research company reports that weather played a large factor in why rounds were down over 12% in January compared with January 2021