Editor's note: In observance of Martin Luther King Jr. Day on Monday, January 15, The First Call will pause publishing and will resume on Tuesday, January 16.  

IN THIS ISSUE

> Design Notes: King-Collins draws up South Carolina’s 21 Golf Club | Read

QUESTION OF THE WEEK

Who do you believe should be NBC Sports' new golf analyst — if not Kevin Kisner, then who? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.

> Farmers not expected to renew with PGA Tour after '26
[Josh Carpenter | Sports Business Journal | Read]

> DP World Tour boss Keith Pelley leaving to become CEO of Maple Leaf Sports and Entertainment
[Bob Harig | Sports Illustrated | Read]

> Chairman Yoon: South Korea’s sports maestro
[Golf Inc. | Read]

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
MyGolfSpy: Becoming the Consumer Reports of the golf industry
MyGolfSpy founder Adam Beach joins host Colin Weston to share his motivation for creating the website that offers unbiased golf equipment reviews
[Listen | More 'The ModGolf Podcast' episodes]

PGA Tour: Sony Open
Site: Waialae Country Club, Honolulu, Hawaii.
Television: Today, 7-10:30 p.m. (Golf Channel); Sunday, 4-6 p.m. (NBC), 6-8 p.m. (Golf Channel).
Leaderboard | GCSAA Fact Sheet

> Retail Golf Instructor
PGA Tour Superstore
Richmond, Virginia | Info

> PGA WORKS Fellowship
Southern Ohio Section
Fairborn, Ohio | Info

> Junior Golf and Tournament Operations
Alabama Golf Association
Hoover, Alabama | Info

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

JANUARY
23-24: Golf Business Conference, Orlando, Florida | Info
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.