Of the 92 respondents to The First Call poll question "Now that Tiger Woods' 27-year relationship with Nike has ended, which apparel brand should he collaborate with next?", 62% said it did not make a difference. Of those respondents who selected a specific brand, 15% chose TaylorMade, 9% chose Adidas and Greyson Clothiers, and 5% chose Ralph Lauren.

IN THIS ISSUE

> Who is best for NBC Sports' golf analyst role? | Read
> 'The ModGolf Podcast': Amy Bockerstette | Read

QUESTION OF THE WEEK

As the PGA Tour begins its five-tournament West Coast Swing, which is the tournament you are most looking forward to in this stretch — The American Express, Farmers Insurance Open, AT&T Pebble Beach Pro-Am, WM Phoenix Open or Genesis Invitational?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.

Berenberg: Extends its ambassador partnership with Gary Player and Tom Watson.

Shot Scope: Collaborates with Liverpool FC to create a Pro L2 laser rangefinder that features the LFC crest on the rangefinder and case.  

The Retreat at Silvies Valley Ranch: Hires Kelly Horen as the director of golf for the Seneca, Oregon, destination. Horen will oversee operations for Silvies’ six courses — the reversible Craddock & Hankins, Claire’s Orange and Black, Chief Egan and McVeigh’s Gauntlet.

Golf Tourism Solutions: Enters into a partnership with the Bryan Bros — George and Wesley Bryan — to make them official ambassadors of the Myrtle Beach, South Carolina, golf community. In 2024, the Bryan Bros will film an episodic series spotlighting the best Myrtle Beach offers on and off course, and will create content for PlayGolfMyrtleBeach.com’s various media channels.

Evnroll: Adds five Neo Classic models to its 2024 product line — the milled ER2 and ER5 Classics, along with the , ER1.2, ER2.2 and ER8. The putters feature adjustable bi-metal (steel and tungsten) sole weights ranging from 12.5 to 42.5 grams and a precision-milled 6061 polymer-backed aluminum insert. The putter company also has also rebranded with a new custom cursive logo.

PlayGolfMyrtleBeach.com: Reports that seven Myrtle Beach, South Carolina, courses are on Golfweek's Top 200 resort courses in the U.S. list, including two in the top 50 — Caledonia Golf & Fish Club at No. 46 and The Dunes Golf & Beach Club at No. 48. The remaining five are True Blue (No. 86), the Moorland Course at Legends Resort (No. 177), King’s North at Myrtle Beach National (No. 181), Grande Dunes Resort Course (No. 191) and Barefoot Resort’s Dye Course (No. 195).

Epson Tour: Announces its 20-tournament 2024 schedule, which will feature a tour record $5 million in total prize money — an increase in average purse size per event. The Tour will also switch from a money-based ranking to a points-based ranking to determine which players will receive LPGA Tour cards for 2025. The 2024 schedule will make 20 stops in 12 states, beginning with the Florida’s Natural Charity Classic in Winter Haven, Florida, March 8-10.

> Sources: PGA Tour's Jay Monahan, PIF's Yasir Al-Rumayyan meet
[Josh Carpenter / Ben Fischer | Sports Business Journal | Read]

> Newcastle and LIV Golf chairman Yasir Al-Rumayyan faces $74 million lawsuit for ‘carrying out’ malicious instructions of Bin Salman
[Adam Crafton | The Athletic | Read]

> Outgoing DP World Tour CEO Keith Pelley calls out PGA Tour’s lack of global vision
[Adam Woodard | Golfweek | Read]

> Succeed at your next professional gathering
[Carol Rau | GCMOnline | Read]

> Nike Golf announces newest signing after Tiger Woods split
[Matt Cradock | Golf Monthly | Read]

PGA Tour: The American Express
Site: PGA West (Stadium), PGA West (Nicklaus), La Quinta, California.
Television [ET]: Thursday-Sunday, 4-7 p.m. (Golf Channel).
GCSAA Fact Sheet

LPGA Tour: Hilton Grand Vacations Tournament of Champions
Site: Lake Nona Golf and Country Club, Orlando, Florida.
Television [ET]: Thursday-Friday, 1-4 p.m. (Golf Channel); Saturday, 2-3 p.m. (Golf Channel), 3-5 p.m. (NBC); Sunday, 2-5 p.m. (NBC).
GCSAA Fact Sheet

European Tour: Hero Dubai Desert Classic
Site: Emirates Golf Club, Dubai, United Arab Emirates.
Television [ET]: Thursday-Friday, 2:30-8:30 a.m. (Golf Channel); Saturday-Sunday, 2-8 a.m. (Golf Channel).

PGA Tour Champions: Mitsubishi Electric Championship
Site: Hualalai Golf Club, Ka’upulehu-Kona, Hawaii.
Television [ET]: Thursday-Saturday, 7-10 p.m. (Golf Channel).

Augusta National, USGA, R&A: Latin America Amateur Championship
Site: Santa Maria Golf Club, Panama City, Panama.
Television [ET]: Thursday-Friday, 2-5 p.m. (ESPN2); Saturday-Sunday, 11 a.m. to 2 p.m. (ESPN+).

THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

> Head Golf Professional
Hyatt Hotels Corporation
San Antonio, Texas | Info

> General Manager
Port Huron Golf Club
Fort Gratiot, Michigan | Info

> Outside Services
Hunters Run Golf and Racquet Club
Boynton Beach, Florida | Info

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

JANUARY
23-24: Golf Business Conference, Orlando, Florida | Info
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.