Friday Jan 19, 2024
FIRST THOUGHT

While Zach Johnson's reputation as a Ryder Cup captain may be in dispute, there is no denying the 47-year-old is still as competitive as ever. Johnson began yet another quest for his 13th PGA Tour victory on Thursday, shooting a 62 to share the opening-round lead at The American Express. Johnson's last PGA Tour win was the 2015 British Open.

IN THIS ISSUE

> Tom Watson leverages memories of his youth to grow golf | Read
> Hey, Mr. Van Sickle, I have a question | Read

QUESTION OF THE WEEK

As the PGA Tour begins its five-tournament West Coast Swing, which is the tournament you are most looking forward to in this stretch — The American Express, Farmers Insurance Open, AT&T Pebble Beach Pro-Am, WM Phoenix Open or Genesis Invitational?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

Tom Watson leverages memories of his youth to grow golf
The major champion's interest in the game was stoked by rounds and ice cream sandwiches with his father. Now his Watson Links program creates similar experiences by connecting youth players with mentors

INDUSTRY NEWS
Lifestyle golf brand is dedicated to driving change and creating a more culturally relevant point of view of the game
Read More
Debut app, XView, provides golf coaches and students the equivalent of a 3D studio on their respective iPhones
Read More
The all-new line integrates the brand's Speed Optimized Face Technology
Read More
TW-X, TW-S and D1 balls are introduced to the North American market
Read More
New club features a fixed back weight, a larger head profile and a Carbonfly Wrap on the crown
Read More
Upper Deck Golf offers the opportunity to play a round of golf inside iconic sports stadiums, including Chicago's Wrigley Field, Philadelphia's Citizens Bank Park and Los Angeles' Dodger Stadium
Read More
'The Design Genius of Robert Trent Jones, Sr. — A Course Appreciation Guide' analyzes Jones’ design principles
Read More
Publication adds the maker of a live video-capture and analysis platform to its 2024 watch list
Read More
Tournament at Wilshire Country Club in Hollywood, California, April 22-28, will feature an elevated $3 million tournament purse
Read More
Swiss-designed EVO Follow, EVO Remote electric caddys feature an ultra-lightweight, compact fold-flat frame design with follow me and remote-control capability
Read More
New year will include 25 years of Rolex’s partnership with the Masters Tournament, the first men’s major championship of the season
Read More
The Clubhouse will focus on enhancements to clubhouse facilities, practice areas, fitness centers and other capital investments
Read More
If rainfall amount hits a certain threshold, the policy will pay out, alleviating any negative impact on the event’s owners from lost revenue or higher costs
Read More
Men's clothing brand was named to the Inc. 5000 list of the nation’s fastest growing privately owned businesses
Read More
Company will showcase its innovative collection of golf and utility cars, including the debut of the Club Car Urban
Read More
Louisville, Kentucky, venue uses company's software to manage pace of play and to improve efficiency and the player experience
Read More
Golf simulator company to exhibit new products and innovations, including the all-in-one Eye Sim, Eye Mini Lite and AI-guided training
Read More
READ, WATCH, LISTEN

> Augusta National chairman to Angel Cabrera: Get your visa, and you can play
[Adam Schupak | Golfweek | Read]

> Los Angeles Golf Club formally announces 10% give-back model, commits funds to revitalizing Maggie Hathaway Golf Course
[PGATour.com | Read]

> State of South Carolina's golf challenge: Maintain the momentum
[Bob Spear | The State | Read]

#QOTD
"Respect is earned. Honesty is appreciated. Trust is gained. Loyalty is returned."
— Oscar Auliq-Ice
ICYMI
Hey, Mr. Van Sickle, I have a question
TFC's Gary Van Sickle tries making sense of the latest LIV Golf news and player posturing, assessing NBC Sports' musical chair in the golf booth, and understanding Bryson DeChambeau
TUNING IN

PGA Tour: The American Express
Site: PGA West (Stadium), PGA West (Nicklaus), La Quinta, California.
Television [ET]: Today-Sunday, 4-7 p.m. (Golf Channel).
Leaderboard | GCSAA Fact Sheet

LPGA Tour: Hilton Grand Vacations Tournament of Champions
Site: Lake Nona Golf and Country Club, Orlando, Florida.
Television [ET]: Today, 1-4 p.m. (Golf Channel); Saturday, 2-3 p.m. (Golf Channel), 3-5 p.m. (NBC); Sunday, 2-5 p.m. (NBC).
Leaderboard | GCSAA Fact Sheet

European Tour: Hero Dubai Desert Classic
Site: Emirates Golf Club, Dubai, United Arab Emirates.
Television [ET]: Today, 2:30-8:30 a.m. (Golf Channel); Saturday-Sunday, 2-8 a.m. (Golf Channel).
Leaderboard

PGA Tour Champions: Mitsubishi Electric Championship
Site: Hualalai Golf Club, Ka’upulehu-Kona, Hawaii.
Television [ET]: Today-Saturday, 7-10 p.m. (Golf Channel).
Leaderboard

Augusta National, USGA, R&A: Latin America Amateur Championship
Site: Santa Maria Golf Club, Panama City, Panama.
Television [ET]: Today, 2-5 p.m. (ESPN2); Saturday-Sunday, 11 a.m. to 2 p.m. (ESPN+).

TFC PODCAST NETWORK

THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

Make Golf Your Career

> Head Golf Professional
Hyatt Hotels Corporation
San Antonio, Texas | Info

> General Manager
Port Huron Golf Club
Fort Gratiot, Michigan | Info

> Outside Services
Hunters Run Golf and Racquet Club
Boynton Beach, Florida | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JANUARY
23-24: Golf Business Conference, Orlando, Florida | Info
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.