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| Wednesday Jan 24, 2024 |
As it relates to the PGA Tour, Max Homa loves home cooking. In the native Californian's last 11 starts in the Golden State, he has four wins and four additional top-10s. Since the start of the 2020-21 season, Homa has the most wins of any player in California (four), and he is tied with Jon Rahm for the most top-10s in that span (five).
IN THIS ISSUE
> Under Armour OK with being alone at PGA Show Demo Day | Read
> PGA Show Notebook: Here and there at Demo Day | Read
> Design Notes: Greg Norman opens Florida’s Shell Bay | Read
QUESTION OF THE WEEK
The annual PGA Show — being held this week in Orlando, Florida — showcases the latest apparel, gear and technology the golf industry has to offer. If you could invent one item that would either improve your game or your golf experience, what would it be?
Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.
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Sportswear brand unveils its new Drive Pro golf shoes
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The annual event was the first peek at the latest golf and lifestyle products, including Broken Tee craft vodka, Cobra Golf's Darkspeed driver and Bridgestone's Mindset visual-aid golf balls
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Shot Scope: Launches the Pro ZR laser rangefinder that features a DuraShield Hardshell design that offers a strong and metallic construction with a water resistant rating. The device retails for $299.99.
Tumi: Travel and lifestyle brand announces multiyear partnerships with the LPGA and PGA Tour to become the official luggage for both organizations. To kick off the partnerships, Tumi is hosting an interactive booth at this week’s PGA Show in Orlando, Florida, featuring product previews, influencer appearances and additional on-site programming.
Omni Hotels & Resorts: Partners with Texas natives and twins Parker and Pierceson Coody, who have earned their respective PGA Tour cards for 2024. The Coody brothers will showcase Omni’s logo on their respective golf bags throughout the season. The brothers, 24, both finished within the top 30 on the 2023 Korn Ferry Tour points list to earn their cards.
Rhone: Wellness brand becomes the exclusive on-course apparel partner of the LPGA Tour and Epson Tour, as well as the provider of staff uniforms for both tours. The partnership will extend beyond apparel as Rhone will contribute to fan expo displays at four LPGA tournaments, the LPGA*USGA Girls Golf initiative, the LPGA’s Athlete Development Program and seek to identify bran ambassadors.
"The real competitive advantage in any business is one word only, which is ‘people.’"
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Tom Doak revives Michigan’s High Pointe; Brian Curley debuts Vietnam’s Stone Highland
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PGA Tour: Farmers Insurance Open
Site: Torrey Pines Golf Club (North, South), San Diego, California.
Television [ET]: Today-Thursday, 3-7 p.m. (Golf Channel); Friday, 3-5 p.m. (Golf Channel), 5-8 p.m. (CBS); Saturday, 2-4 p.m. (Golf Channel), 4-8 p.m. (CBS).
Leaderboard | GCSAA Fact Sheet
LPGA Tour: LPGA Drive On Championship
Site: Bradenton Country Club, Bradenton, Florida.
Television [ET]: Thursday-Friday, noon to 3 p.m.; Saturday, 4-5 p.m., 6-8 p.m. (tape delay); Sunday, 2-5 p.m.
GCSAA Fact Sheet
DP World Tour: Ras Al Khaimah Championship
Site: Al Hamra Golf Club, Ras Al Khaimah, United Arab Emirates.
Television [ET]: Thursday-Friday, 3-8 a.m.; Saturday, 3:30-8 a.m.; Sunday, 3-8 a.m.
Leaderboard
THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]
DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]
BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]
> Assistant Golf Course Superintendent
Ben Geren Golf Course
Fort Smith, Arkansas | Info
> Golf Course Superintendent
Troon
Washington, New Jersey | Info
> Director, GHIN Golfer Products
United States Golf Association
Liberty Corner, New Jersey | Info
> View a complete listing of jobs
Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.
JANUARY
24: Golf Business Conference, Orlando, Florida | Info
24-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info
FEBRUARY
6: Women Fore Hire Virtual Career Fair | Info
9-11: West Michigan Golf Show, Grand Rapids, Michigan | Info
MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
