Thursday Feb 01, 2024
FIRST THOUGHT

The PGA Tour's list of four players with the longest active made-cuts streaks reads like a riddle. One name looks out of place. Nos. 1 through 3 on the list are Xander Schauffele (37 straight cuts made), Viktor Hovland (28) and Scottie Scheffler (27). The fourth? Stephan Jaeger with 20. Jaeger, 34, of West Germany has five Korn Ferry Tour wins, but has yet to win on the big circuit — though he tied for third at last week's Farmers Insurance Open after holding the the 36- and 54-hole leads.

IN THIS ISSUE

> First Green is planting seeds for future career paths | Read
> Bill Murray: AT&T Pebble Beach Pro-Am GOAT | Read
> 5 shoes golfers' feet will appreciate | Read

QUESTION OF THE WEEK

In your opinion, what is the most difficult shot in golf to execute?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

GCSAA CONFERENCE AND TRADE SHOW
First Green is planting seeds for future career paths
Schools and golf courses are collaborating to offer GCSAA program that allows students to receive hands-on, on-course STEM curriculum learning
THE FIRST CALL | EXTRA
Bill Murray: AT&T Pebble Beach Pro-Am GOAT
The First Call's Gary Van Sickle delves into why the actor / comedian was such a hit at the annual clambake
INDUSTRY NEWS
Retired Toro executive Mike Hoffman's family fund donates $1 million to enhance program with STEAM Ahead Initiative
Read More
GolfPass surpasses 100 million total minutes streamed and launches new channel on Roku, offering nearly 5,000 golf instructional and entertainment videos
Read More
Heber City, Utah, community's facility is named the magazine's 2024 Amenity of the Year winner
Read More
Kapalua Golf’s Plantation Course golf shop named among Best of the Best
Read More
Renowned fitter puts new technology to the test in long-form reviews
Read More
Six past champions in PGA Tour Champions field, along with former worlds No. 1s David Duval, Tom Lehman and two-time defending champion Bernhard Langer,
Read More
Power Shift Board, Draw Board, Tour-Feel and The Swing Plate touted by members of golf industry, media
Read More

Klow Golf Company: Launches the Golf Stroke Counter Bracelet that aids in keeping score of the player’s strokes. The player moves up to 10 beads toward the gold charm across the premium elastic band, allowing the wearer to easily track strokes and keep up with clubhouse fashion. The base product is available at various country clubs and resorts internationally and online.

PGA Tour, Strategic Sports Group: Launch PGA Tour Enterprises, a new commercial venture under the PGA Tour’s control that nearly 200 PGA Tour members will have the opportunity to become equity holders in. Under this program, players would collectively access over $1.5 billion in equity in PGA Tour Enterprises. As part of PGA Tour Enterprises, SSG, a consortium of American sports team owners led by Fenway Sports Group, today closed on a major financial and strategic investment of up to $3 billion. SSG is investing an initial $1.5 billion into PGA Tour Enterprises. Also, the PGA Tour confirmed progress in its ongoing negotiations with PIF on a potential future investment. SSG has consented to an investment by PIF, subject to any necessary regulatory review and approvals.

READ, WATCH, LISTEN

> PGA Tour strikes $3 billion deal with Fenway-led investment group. Players to get equity ownership
[Doug Ferguson | Associated Press | Read]

> Tiger Woods tells peers PGA Tour-SSG deal is ‘sports history’. Here’s why
[Sean Zak | Golf.com | Read]

> Rory McIlroy admits plan from top players' meeting 'weakened' PGA Tour's position in LIV fight
[Dave Shedloski | Golf Digest | Read]

> Pebble Beach trades heritage for $20 million elite status
[Doug Ferguson | Associated Press | Read]

#QOTD
"The man who loses gracefully loses easily."
— John McGraw
RAIN CHECK
Forecast: February 2024
KEY FACTOR
February's outlook continues to be dominated by El Nino, which is still quite strong despite having peaked in December. The blend of 1998, 2010 and 2016 continues to be a good comparison to this year — those recent strong El Ninos were all consistent in decaying into neutral (neither El Nino nor La Nina) conditions by April/May, which matches current forecast expectations. Weaker recent El Ninos (2007, 2003, 1995) had decayed into neutral conditions by February/March, making them poor comparisons based on current expectations.

PROJECTED REGIONAL IMPACTS FOR GOLF OPERATORS
Based on the established comparison years of 1998, 2010 and 2016, look for continued abnormally wet conditions across the southern tier and up the east coast throughout February.

This projection also extends to California, as other forecast sources are suggesting wetter than normal conditions in California and across parts of the Southwest. 
ICYMI
Sustainability is the talk of GCSAA conference
A sprawling outdoor area featuring tee boxes, turfs and interactive greens highlights the various measures being taken to address the hot topic
TUNING IN

PGA Tour: AT&T Pebble Beach Pro-Am
Site: Pebble Beach Golf Links, Spyglass Hill Golf Club, Pebble Beach, California.
Television [ET]: Today-Friday, 3-7 p.m. (Golf Channel); Saturday, 1-3 p.m. (Golf Channel), 3-7 p.m. (CBS); Sunday, 1-3 p.m. (Golf Channel); 3-6:30 p.m. (CBS).
Leaderboard | GCSAA Fact Sheet

LIV Golf League: LIV Golf Mayakoba
Site: El Camaleon Golf Club, Playa del Carmen, Mexico.
Television [ET]: Saturday-Sunday, 1-6 p.m. (CW Network).

DP World Tour: Bahrain Championship
Site: Royal Golf Club, Al Mazrowiah, Bahrain.
Television [ET]: Today-Friday, 5-8:30 a.m. (Golf Channel); Saturday, 4-8:30 a.m. (Golf Channel); Sunday, 3:30-8:30 a.m. (Golf Channel).
Leaderboard

Royal & Ancient Golf Club: Women’s Amateur Asia Pacific
Site: Siam Country Club, Chonburi, Thailand.
Television [ET]: Today-Friday, 2-5 a.m. (Golf Channel); Friday-Saturday, 11 p.m. to 2 a.m. (Golf Channel).

TFC PODCAST NETWORK

THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

Make Golf Your Career

> General Manager
Riverchase Country Club
Hoover, Alabama | Info

> 2nd Assistant Golf Professional
Bobby Jones Golf Course
Atlanta, Georgia | Info

> Teaching Professional
Swing Lab Performance Golf 
Lakeville, Minnesota | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

FEBRUARY
1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info
6: Women Fore Hire Virtual Career Fair | Info
9-11: West Michigan Golf Show, Grand Rapids, Michigan | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.