Friday Feb 09, 2024
FIRST THOUGHT

Editor's note: If you happened to miss last week's debut of The First Call's Week In Review, then we welcome you. We know you are busy and sometimes you don't have time to read each morning's edition. So, on Friday afternoon, you will receive a recap of the week's industry news in one concise, easy-to-read edition. We hope you enjoy and, as always, feel free to email any comment, question or suggestion to shall@buffalogroupe.com.

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

QUESTION OF THE WEEK

Share your favorite story involving a golf course marshal, whether it's funny, infuriating or frustrating. 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

BUSINESS
Twenty-five Audubon Cooperative Sanctuary for Golf certified courses in the United States and Canada will host PGA Tour, PGA Tour Champions and LPGA events in 2024
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The custom club fitter is on track for 140 studios in the coming months
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Attendees came from all 50 states and 66 countries
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Ship Sticks named the company's preferred golf club and luggage shipping service
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The milestone round was played by Youth on Course member Cruz Amador of Whittier, California, at Don Knabe Golf Center in Norwalk, California
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ProtoConcept Golf: Establishes its headquarters in Irvine, California, with a warehouse facility that will store and ship the Japanese golf equipment manufacturer's product.

COMPETITION
John Daly, Ernie Els, David Toms, Mike Weir and Steven Alker will play in this year's event, Feb. 16-18 in Naples, Florida
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Ten First Tee participants representing five First Tee chapters to compete in three-day tournament, Feb. 12-14 in Naples, Florida
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University of South Carolina junior All-American helped the Gamecocks win the Therese Hession Regional Challenge and was selected by her coach to receive the exemption
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Collegiate golf event to bring 20 top teams to Hawaii Island
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COURSES
Newest edition of Golfers’ Choice includes rankings for top 50 courses in the U.S. based on most improved, pace of play, course conditions and staff friendliness
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DESTINATIONS
Premier Golf Schools with Mike LaBella to also include Dr. Andrew Dulak, Erika Larkin and Dr. Rick Sessinghaus as co-hosts
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Dr. Barry Lotz selects the top private semi-custom golf communities, nine-hole courses and top golf retailers in the Palm Springs, California, area
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GEAR
Brand-agnostic club fitting company tests the wood shaft with VeloCore+ technology and how it measures up to the original 2018 Ventus Blue
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Hot Launch 524 line features the technology from the Tour-winning Exotics line
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Reigning U.S. Open champ used a Zenergy 1.0P Claw 13-inch grip for his third career win
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Men's and women's coach Rich Williams will use the portal to deliver advanced statistical reporting to his coaching staff and team members
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LIFESTYLE
Rossa Kitchen and Patio emerges as newest neighborhood favorite on Scottsdale, Arizona, dining scene
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MEDIA
Show, based in Charlotte, North Carolina, airs live every Saturday from 8-10 a.m. in 20 markets across the United States
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PEOPLE
Kaur, 24, will exclusively wear Lohla Sport styles, including the top-selling The Very Pant with coordinated tops, bottoms, skorts and outerwear, during competition
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Former U.S. Open champion and 2024 Presidents Cup captain becomes latest professional golfer to secure apparel sponsorship with B. Draddy and Zero Restriction
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Carpenter to promote the new, app-enabled platform that allows golfers to buy can and bottle beer and mixed drinks from Zigit-enable dispensing stations around the course
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USGA: Announces E. Lee Coble, Bob Farren and Ashley Brown as the recipients of its annual awards that honor significant contributions for the good of the game in the areas of volunteerism, turfgrass advancement and golf literature. Coble, of Richmond, Virginia, receives the Joe Dey Award for his decades-long service to golf and for fostering a more inclusive game; Bob Farren, director of golf course management at Pinehurst Resort & Country Club, is the Green Section Award honoree for serving as a leader in sustainable golf course maintenance practices; and Brown earns the Herbert Warren Wind Award for her book “Serving Herself: The Life and Times of Althea Gibson.”