Friday Jan 30, 2026
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

QUESTION OF THE WEEK

▪️ What is your ideal setting to watch golf — either remotely or in person? | Respond

The Starter: Nelly Korda has something to say
Amid the hubbub of Brooks Koepka returning to the PGA Tour, one of the the LPGA's brightest stars spoke out about the new WTGL and a missed opportunity; Blades Brown, 18, is living large right now.
BUSINESS
The Los Cabos, Mexico, club achieved Signature Sanctuary Gold Certification for its comprehensive commitment to sustainable best practices
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Strategic partnership unites the leaders in collegiate data and live streaming to raise the visibility of the sport
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New certification delivers an integrated body and swing system for PGA professionals and fitness coaches seeking measurable results and long-term athletic development
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As part of the multiyear partnership, Ford is launching the "Power Her Drive" mentorship program
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The partnership provides licensed access to LPGA highlights, archival footage and on-site events to drive deeper coverage and original content
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New offering is designed to make premium custom trophies, gifts and awards both accessible and consistent
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MGI becomes the category-exclusive electric golf caddy partner of the Golf Fitness Association of America in an effort to advance health, fitness and walking in golf
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NGF’s member-only overview features golf participation and course supply data along with rounds information for 2025
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The announcement expands existing partnership with Anheuser-Busch
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Company receives honor for the 12th consecutive year
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As part of the agreement, Zero Restriction has been named the preferred outerwear provider for the American Junior Golf Association and the presenting sponsor of the Zero Restriction Preview at Bethpage in 2026 
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CLUBS / COURSES
Golf World and Golfweek recognize the venue’s golf resort amenities
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Coeur d’Alene Tribe-owned course designed by Gene Bates earns Top 100 ranking
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The Fort Myers, Florida, course underwent a nine-month renovation under the direction of Gordon Lewis, the course’s original architect
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Collegiate tournament is hosted by the University of Hawaii at Hilo and the University of Hawaii at Manoa
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The Cave Creek, Arizona, club recently completed construction of a new 199-foot-long by 9-foot-wide steel truss bridge connecting holes two and three
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Shreveport, Louisiana, club placed third in the publication's Remodeled F&B Facility — Private category
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Kapalua Golf’s Plantation Course golf shop is named among best in the 2026 AGM Platinum Awards — Top 100 Golf Shops
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The courses are named in the publication's newly published "Ultimate Guide of Best Courses" for 2026
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COMPETITION
Win earns Byrd his ninth APGA Tour title and a sponsor exemption into the PGA Tour’s Farmers Insurance Open
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Past champions Stephen Ames, Joe Durant, Lee Janzen, Scott Parel, Kenny Perry and Kirk Triplett set to return to Naples, Feb. 13-15, for the PGA Tour Champions event
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Participants representing five First Tee Chapters will compete in a three-day tournament in conjunction with the 2026 PGA Tour Champions event
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Players will join fellow WTGL players Brooke Henderson, Charley Hull, Lydia Ko and Jeeno Thitikul in the LPGA Tour’s season opener, Hilton Grand Vacations Tournament of Champions
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DESTINATIONS
Georgia destination is part of Marriott’s Autograph Collection and welcomes early planners to secure their spring golf escape
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Punta Mita, Mexico, destination is home to 36 holes across two Jack Nicklaus Signature Golf Courses
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EVENTS
Signature programs bring young people face-to-face with business leaders, professional athletes and life-changing opportunities
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Golfers can experience Callaway’s new Quantum equipment line — drivers, fairways, hybrids, and irons — with complimentary fitting on qualifying purchases
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Comedy veterans Tammy Pescatelli and Ryan Hamilton headline fun-filled Presidents’ Day Weekend
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Free event will be held online at 11 a.m. ET
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Four-day junior camps at Leesburg, Virginia, destination offer instruction, swimming, and other activities
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This year's event welcomed more than 34,000 industry professionals from 90 countries and all 50 U.S. states
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GEAR
World No. 1 and brand ambassador won The American Express by four strokes in first start of 2026
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Brand-agnostic clubfitting company gets insights from a Ping senior product engineer
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The clubfitting company is joined by Ping's vice president of fitting and performance, who provides insights into the new wedge line
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Brand-agnostic clubfitting company discusses the Quantum drivers with Callaway Golf’s director of research and development
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Brand-agnostic clubfitting company, breaks down what makes the Cobra King TEC Mini driver different with insights from Cobra’s vice president of product architecture
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The brand-agnostic clubfitting company does a deep dive on the new wedges, taking five different grinds out to the practice green to test real turf interaction and shot versatility
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MEDIA
CBS Sports’ PGA Tour schedule highlighted by six signature events and the FedEx Cup Playoffs
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The PGA Tour’s Farmers Insurance Open will air live on Golf Channel from 3-7 p.m. ET Thursday-Friday and 1-3 p.m. ET Saturday-Sunday
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Four-day coverage of the PGA Tour's The American Express averages 515,000 viewers on Golf Channel, up 124% vs. 2025
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PEOPLE
New golf instructor, director of retail join golf team
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Watson Fellowship Program recognizes future educators and researchers for their contributions and will send them to the 2026 GCSAA Conference and Trade Show
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Adkins becomes senior program manager within the company's project development group
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Burns, a multiple-time PGA Tour winner and Ryder Cup competitor, currently wears the Moving Day model, part of Payntr's Golf’s Classic Collection
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The league honored 105 PGA of America Golf Professionals and LPGA Professionals for advancing youth golf through programming as PGA Jr. League coaches
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PGA Golf Club’s director of golf is named the 2025 Dr. Tom Samples Professional of the Year recipient
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The PAC serves as a consulting body that vets and recommends changes to the PGA Tour Policy Board on behalf of the membership
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Kison will oversee golf operations, food and beverage, agronomy, maintenance operations as well as sales and marketing for the Waterloo, Iowa, club
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Golf personality will actively endorse the brand, and its club and putter grips
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Company announced Jacob Longoria for Dunning and Chrissy Nield for GN Collection and Tourney as its salesperson winners
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Virginia State Golf Association honored its 2025 Golfers of the Year, 2025 Service Award winners and welcomed two new members to the Association’s board of directors
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PHILANTHROPY
Organization will set up scholarships to qualified spouses and children of members of the New York City Police Department
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The money be used to award scholarships to family members of service members and first responders who have fallen or been disabled while serving our country and communities
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TECHNOLOGY
Company launches its "door-to-payment" trade-in technology, making it fastest and easiest to sell golf clubs
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The PGA Tour’s Farmers Insurance Open will air live on Golf Channel from 3-7 p.m. ET Thursday-Friday and 1-3 p.m. ET Saturday-Sunday
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Simulators are now capable of replicating surface, lie and putting conditions via Platform Golf API
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INDUSTRY NOTES