THIS WEEK'S EDITIONS OF THE FIRST CALL

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QUESTION OF THE WEEK

Of the amount of time you spend watching or streaming professional golf, what percentage would you say is devoted to women's golf? And what do you or don't you like about the women's coverage? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.

LIV Golf, The Panini Group: Announce a multiyear partnership in which Panini will be the exclusive trading card partner for the LIV Golf League. This marks Panini’s first entry into golf for trading cards.

LIV Golf, Corpay: Announces a multiyear partnership that makes Corpay the corporate FX provider of LIV Golf. Corpay’s Cross-Border business will manage LIV Golf’s corporate foreign exchange transactions and deliver innovative solutions that manage currency exposure for international payments.

Premier Golf: Appointed as a provider of Omni PGA Frisco Resort golf packages. The new resort in Frisco, Texas, opened in May 2023 and is the centerpiece of the PGA Frisco campus and home to the PGA of America. Omni PGA Frisco Resort offers two championship 18-hole golf courses — Fields Ranch East and Fields Ranch West, designed by golf architects Gil Hanse and Beau Welling, respectively.

Alphard Golf: Partners with the Association of Golf Merchandisers (AGM) for 2024. The AGM is an international, professional association consisting of more than 850 buyer members and over 175 vendor partners dedicated to strengthening the golf merchandising industry. Alphard Golf is known for its award-winning Club Booster V2 cart that converts any standard pushcart into a remote-controlled motorized electric golf caddy.

PGA Tour, Deckorators: Announce a multiyear marketing partnership that designates Deckorators, a creator and supplier of outdoor living environments, as the official decking and railing of the PGA Tour and PGA Tour Champions. Deckorators will showcase its products at PGA Tour events throughout the FedEx Cup Season, in addition to being featured in PGA Tour social and digital properties through 2027. The partnership kicks off at the NAHB International Builders’ Show, Feb. 27-29 in Las Vegas, Nevada.

MyGolfTag: Introduces its QR Code Golf Cart Keychain, which is designed for golf resorts and public courses and is linked directly to the tee time booking page of each course's website. The keychain retails for $4.95.

GenTeal Apparel: Unveils its spring 2024 collection, which features polos, pullovers and pants. Made with brrrº Cooling Technology, the lineup polos features an array of colors and patterns that explore the playful themes of warmer months, including happy hours, baseball, and travel. 

MNML Golf: Launches its MR1 golf bag, which is crafted with sustainability, durability and modern design in mind. Each bag is constructed using 100% GRS recycled material, an equivalent of repurposing 40 plastic water bottles, to create one bag that maintains a lightweight profile of just 5.5 pounds.

Creighton Farms: Appoints Patrick Casey as general manager of the 900-acre private club community in Aldie, Virginia. 

Kinsale Golf Club: Appointed Steve Archer as director of club operations for the North Naples, Florida facility that will open its course in the fall. Archer was most recently the director of golf at the Capital City Club in Atlanta, Georgia from 2014-2024.

United States Golf Association: Receives a donation of memorabilia related to Dr. Charlie Sifford, a pioneer of the game who was the first Black player to compete on the PGA Tour and the first Black member inducted into the World Golf Hall of Fame. More than 200 of Sifford’s artifacts will be on display at the USGA Museum and Library in Liberty Corner, New Jersey, and at the World Golf Hall of Fame in Pinehurst, North Carolina. Sifford died in 2015 at the age of 92.