THIS WEEK'S EDITIONS OF THE FIRST CALL

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QUESTION OF THE WEEK

▪️ Who is the best current male player that has not won a major title — and will he in 2026? | Respond

GEAR

Golf Pride: Introduces its Zero Taper putter grips. Featuring a familiar parallel shape, the design features were engineered to optimize hand placement and grip pressure that help square the putter face at impact. The grips will be available at retailers nationwide and online beginning Feb. 17 for $34.99, and will be available in two sizes — medium and large — with three distinct colorways: black, blue, and red.

J.Lindeberg: Launches its Women’s Ready-to-Wear collection as a core pillar of the brand’s seasonal offering. Introduced globally through the SS26 brand campaign fronted by Georgia Fowler, the collection is presented under the campaign concept "A Day in the Lifestyle," and follows how style moves across the day, shaped by pace and presence. From early mornings on the court or course to evenings in the city, "A Day in the Lifestyle" reflects a fluid rhythm where clothing adapts seamlessly across environments, mirroring how modern individuals move between sport, work, travel and social life. The collection is online (JLindebergUSA.com) and in select stores worldwide.

PEOPLE

LIV Golf: Appoints a new team of regional managing directors and regional commercial leads as it continues to expand its presence across key markets worldwide. The managing directors will drive corporate, community and commercial impact, while the commercial leads will focus on sustainable growth, partner relationships and aligning global commercial strategy with local market opportunity. Regional managing directors appointed are Chris Bentley (South Africa), Federico Valdez (Mexico), Ben Slack (Australia), Faisal Al-Jedea (Saudi Arabia) and Martin Kim (Korea), who will also serve as Korean Golf Club's general manager. Commercial leads are Daniel Andree (North America), Seb Salter (EMEA) and Chris Beadle (APAC).