TFC Week In Review 10-17-2025

THIS WEEK'S EDITIONS OF THE FIRST CALL

QUESTION OF THE WEEK

What is your personal favorite golf memory?

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The Starter: Tiger Woods still intrigues us (and he's not playing)

The Ryder Cup is the gift that keeps giving; The PGA Tour Champions grinds on; Taking nominations for best golf commercial.

BUSINESS

GolfNow: On pace for record 2025 with online bookings growth

Company reports no fewer than 55 all-time records have been broken through the first nine months of the year

Five Iron Golf: To open Brooklyn flagship venue

Opening in Williamsburg, the flagship will feature 13 Trackman simulators, a 7,000-square-foot gym, luxury amenities and curated local art

PGA Show: 2026 event to expand racquet sports presence

"Racquet Sports at the PGA Show" will be a show within a show that integrates the fast-growing sports category into the industry’s flagship event

PGA Tour: Bermuda Tourism Authority extends title sponsorship

Hometown title sponsor announces continued support ahead of Butterfield Bermuda Championship, which returns to Port Royal Golf Course, Nov. 13-16

Landscapes Golf Management: Selected to operate Arlington Ridge GC

Company to provide a number of services for the Leesburg, Florida, club, including business strategy and planning, course maintenance, clubhouse operations, marketing, IT, staffing and training, and golf instruction

Hurricane Junior Golf Tour, Dwight Global Online School: Announce partnership

Organizations will seek to provide aspiring junior golfers with a flexible education designed to help them pursue excellence in both academics and athletics

TaylorMade Golf | The Grove: Brings The Kingdom fitting experience to UK

The original Kingdom is located at TaylorMade’s global headquarters in Carlsbad, California and has achieved almost cult-like status with its comprehensive fitting experience

CLUBS / COURSES

Boulders Resort & Spa: Reopens North Course reopens following renovation

Scottsdale, Arizona, destination completes multi-focused refinement project that enhances course playability

Sun City Hilton Head: Reopens renovated Okatie Creek GC

Bluffton, South Carolina, course opens after a six-month, $4 million project that focused on enhancing turf conditions through regrassing, improving drainage and restoring greens to their original size

USGA: Awards 2029 U.S. Girls’ Junior Championship to Eugene CC

The Oregon club has hosted five previous USGA championships

USGA: Selects Colorado GC to host 2030 U.S. Junior Amateur

Denver-area club will host second USGA championship

USGA: Selects Country Club of York to host a pair of women's championships

The York, Pennsylvania, club will host the 2029 U.S. Women’s Mid-Amateur and 2035 U.S. Women’s Amateur Four-Ball

Madinaty GC: To host Egyptian Open

Historic tournament returns after 15-year absence as golf’s popularity rises across Egypt

COMPETITION

Northern Texas PGA Foundation: Announces the Randy Smith Tour

The Foundation, in partnership with Scottie and Meredith Scheffler, creates a new, no-cost level of the Ewing Automotive NTPGA Junior Tour, established for youth ages 6-12 to learn tournament golf

Skechers World Champions Cup: Play-in spots finalized

Jason Caron, Mark Hensby and Alex Cejka to round out respective USA, International and Europe rosters

The Annika: Three-time champion Nelly Korda commits

Charley Hull, the 2024 runner-up, and major champions Hannah Green, Brooke Henderson, Lexi Thompson and Lilia Vu also commit to the championship

DESTINATIONS

Marriott Golf: Atlantis Paradise Island — a little of everything

Paradise Island, Bahamas, destination features a Tom Weiskopf-designed championship course

Marriott Golf: Showcases 3 Arizona destinations

JW Marriott Resorts of Arizona offers golf retreats in Scottsdale, Phoenix and Tucson

Marriott Golf: The ideal Bermuda resort getaway

St. Regis Bermuda Resort in St. George's creates the Golf Getaway Package includes golf at Five Forts Golf Club

La Vie: Set to fully open in 2026 in Oman

New golf clubhouse, hotel and real estate unveiled for the Muscat destination; Experienced manager appointed

EVENTS

Horseshoe Bay Resort: Annual Wine, Dine & Jazz Festival returns Nov. 7-8

The Horseshoe Bay, Texas, resort event will be celebrating its 20th anniversary

PGA HOPE: National Golf and Wellness Week honors veterans

20 veterans receive specialized golf and wellness training to become national PGA HOPE ambassadors

Upper Deck Golf: Yankee Stadium to host 1st-ever golf event

The iconic venue will host the event, Nov. 7-8

GEAR

PXG: Introduces the PXG Mustang ZT putter

Putter is the latest model in the company's Zero Torque collection

SuperStroke: Releases limited-edition Halloween grips, putter headcovers

New grips, with glow-in-the-dark accents, feature golfing zombies in Pistol 2.0, Tour 2.0 and Tour 3.0 17-inch models

SuperStroke: Xander Schauffele wins the Baycurrent Classic

Two-time major champion earns one-stroke victory with Zenergy Pistol 2.0 putter grip

Tour Edge: Staff player Alex Cejka wins SAS Championship

Cejka, who won for the fourth time on the PGA Tour Champions, played a new Exotics LS fairway metal he tested and put into play for the tournament

PEOPLE

Mystic Dunes GC: Announces leadership promotions

Corey McMasters is named general manager of the Celebration, Florida, club; RJ Austin is named head golf professional

PHILANTHROPY

Audubon International: Grant funding still available to join program

Organization announces that there is room for up to 20 more courses in the Monarchs in the Rough program

TECHNOLOGY

Skytrak: Introduces the ST Max launch monitor

Monitor combines tour-level accuracy with new Speed Training, powered by Golftec, to elevate the home golf experience

INDUSTRY NOTES