TFC Week In Review 05-16-2025

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

QUESTION OF THE WEEK

How do you believe the United States' plans for tariffs will impact the golf industry?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

> Last week's question: All things 2025 PGA Championship at Quail Hollow Club: What are your expectations? Your thoughts on the site? Memories of 2017? Rory McIlroy's chances for the calendar Grand Slam? Favorites, dark horses? | Read

The Starter: The PGA Championship's muddled opening

From mud balls to a leaderboard void of golf's elite names, the weekend shapes up to be an interesting watch.

BUSINESS

Arcis Golf: Acquires The Woodlands CC

Historic country club near Houston, Texas, features 99 holes and offers four distinct clubhouses

Audubon International: BioBlitz returns for 9th edition

Month-long competition documents large diversity of species living on golf courses

Dallas Men’s Show, PGA Golf Exhibitions: Renew collaboration

Includes cross-promotion of Dallas Men’s Show, PGA Buying Summit – Frisco

FCG: Adds Corazon Cabo Resort & Spa as tourney sponsor

Future Champions Golf's fourth FCG Cabo World Series Junior Golf Championship will be held June 13–15 at the Palmilla Golf Club in Los Cabos, Mexico

Hidden Links, Tee Times USA: Extend PGA HOPE program sponsorship

Golf travel companies donated a trip to Orlando, Florida, to the winner of the PGA HOPE Journey Award at the Secretary’s Cup, held May 12 in Charlotte, North Carolina

LPGA: Names Mexico as title sponsor for Mexico Riviera Maya Open

Tournament marks the return of the Tour to Mexico after eight years and becomes the only sporting event in Mexico that will have the Mexico brand as title sponsor

Tagmarshal, Players 1st: Form strategic partnership

The collaboration will merge on-course data with player-experience data to provide course operators actionable, value-packed insights

True Spec Golf: Opens at The Park in West Palm Beach

Company’s newest facility is located at The Park in West Palm Beach, Florida, and is on Golf.com's Top 100 Courses You Can Play list

CLUBS / COURSES

El Macero CC: Begins course renovation project

Multimillion dollar renovation of the El Macero, California, course is expected to be completed by late August and reopen for member play on Sept. 1

Panther National: Vertical Construction begins work on clubhouse

Construction of the 60,000-square-foot facility at the Palm Beach Gardens, Florida, club is expected to be complete by late 2026

PGA of America: Selects Southern Hills CC to host 2032 PGA Championship

Famed Tulsa, Oklahoma, club will be event’s first six-time host

RTJ II Golf Course Architects: International designs on drawing board

New and renovated golf courses are in progress

COMPETITION

HJGT, Fore All Junior Golf Foundation: Launch inaugural tourney

The Hurricane Junior Golf Tour's Fore All Junior Golf Foundation Match Play Challenge will be held Aug. 9–10 at Club at Ibis in West Palm Beach, Florida

Horseshoe Bay Resort: To host the Good Good Lonestar Shootout

Horseshoe Bay, Texas, destination's ’s Apple Rock Course will host top golf content creators and NFL stars, including Reggie Bush and Matt Ryan, on June 4

Niagara Falls Parks Commission: To host 2025 Friendship Cup

Fourth annual event for senior amateur age 55 and older will be held June 23-25

PGA of America: PGA HOPE Secretary’s Cup kicks off PGA Championship week

Twelve teams of veterans participated as May 12, 2025, is named “PGA HOPE Day” in North Carolina

Rocket Classic: Michigan State's Ashton McCulloch earns sponsor exemption

McCulloch is currently 43rd in the World Amateur Golf Rankings; Spartans golfer made his PGA Tour debut at the RBC Canadian Open in 2024

DESTINATIONS

Lansdowne Resort: Announces Discover Summer package

The 500-acre Leesburg, Virginia, destination's package includes overnight accommodations, food and resort credits

Marriott Golf: A new chapter in Williamsburg golf

Golden Horseshoe Golf Club in Williamsburg, Virginia, opens The Shoe, a new nine-hole, par-3 course designed by Rees Jones

Marriott Golf: Spotlights Sawgrass Marriott Golf Resort & Spa

Ponte Vedra Beach, Florida, destination is offering golf getaway packages

EVENTS

Golftec, Charles Schwab: Collaborate on swing analysis at PGA Championship

Attendees will have an opportunity to enter an Optimotion Swing Capture Bay onsite and have their swing measured and analyzed onsite, and receive a personalized video breakdown

GEAR

Sqairz: Named footwear partner for Perfect Game

Multiyear partnership will focus on supporting the next generation of baseball talent with science-backed footwear proven to deliver real results on the field

SuperStroke: Sepp Straka, Ryan Fox post PGA Tour victories

Straka wins Truist Championship with Zenergy 1.0 PT grip; Fox claims Oneflight Myrtle Beach Classic with Zenergy 1.0P 17-inch putter grip

Swag Golf: Designs the 2025 U.S. Ryder Cup team bag

The official bag was created with input from U.S. Captain Keegan Bradley

LIFESTYLE

Esplanade at St. Marys: Introduces Esplanade Resort Experience

Troon to lead golf and club operations at 1,250-acre resort lifestyle community in St. Marys, Georgia; Scheduled to open for sales in early 2026 and will offer an array of signature resort-style amenities and wellness programs

Malcolm DeMille: Handcrafts Mizuho Americas Open trophy

Champion's trophy featured a 13.5-inch tall cup paired with a crystal-studded golf ball

MEDIA

Golf Channel: To air 60-plus hours of 'Golf Central Live' coverage at PGA

Rich Lerner, Brandel Chamblee, and Paul McGinley anchor primetime coverage featuring on-course segments with analyst Johnson Wagner

PEOPLE

Boyne Golf: Names Ryan Brehm as brand ambassador

PGA Tour player and former Michigan Amateur champion will promote the Northern Michigan golf destination

Miura Golf: Founder Katsuhiro Miura dies at 82

Miura built his reputation as a master craftsman of hand-forged irons known for their quality and performance

Noteefy: Signs PGA Pros Michael Block, Tyler Collet to sponsorship deals

Both Block and Collet, the reigning PGA Professional champion, are in the PGA Championship field at Quail Hollow Club

PHILANTHROPY

APGA Tour: Presents fire relief donation to Pasadena youth organizations

Advocates Professional Golf Association Foundation presented a $30,400 donation to the Boys & Girls Club of Pasadena and First Tee – Greater Pasadena to support fire relief efforts for the neighboring Altadena community

Flag & Anthem: To support PGA HOPE’s 2025 flagship events

Menswear brand to donate apparel for PGA HOPE Secretary’s Cup, national golf and wellness week

Youth on Course: Expands affordable golf access in Tennessee

Nonprofit partners with Tennessee Golf Foundation and Kids Play Free to offer $5 rounds and opportunities for youth golfers

TECHNOLOGY

GolfNow: Partners with Back Nine

Collaboration to offer 24/7 reservations for indoor golf training and entertainment throughout the U.S.

Shot Scope: Partners with The Hackers Paradise for Data Experience

Attendees enjoyed golf at Victoria National Golf Club in Newburgh, Indiana, obtained an inside look into Shot Scope’s technology development and products

INDUSTRY NOTES

BUSINESS

Women’s Golf Day: Extends its agreement with Cutter & Buck, which is the creator of the collection of red and white WGD-branded apparel. The apparel is available at golf facilities, green grass and retailers to support their respective WGD events, May 27-June 3, and online at WomensGolfDay.com and Cutterbuck.com.

Camiral Golf & Wellness: Named an official partner resort by PGA of Germany, becoming the network's only partner destination in Spain. Through the three-year agreement, PGA of Germany members will receive exclusive access to preferential coaching packages and rates to the Girona, Spain, resort, along with a dedicated winter training base, ensuring coaching and playing opportunities during the off-season.

CLUBS / COURSES

Spirit Golf Management: Five Ponds Golf Club, one of its public facilities in Bucks County, Pennsylvania, was recognized as the National Golf Course Owners Association 2025 East Region Course of The Year. The award recognizes a NGCOA member course that epitomizes exceptional course quality and management excellence.