Friday May 17, 2024
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

QUESTION OF THE WEEK

What are your thoughts on the PGA Championship — the history, tradition or this year's 106th edition at Valhalla Golf Club? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

Read responses to last week's question.

BUSINESS
Company has a strategic multi-unit franchise agreement spanning six sites in the UAE
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Company will compile ecommerce sales monthly and, twice a year, provide a report into consumer attitudes and behavior
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Event is scheduled for July 29-31 at PGA Frisco and will include more than 150 golf brands, One2One buying appointments, a Summer Jam golf festival and extensive education programming
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Renewed relationship will continue to focus on enhancing the spectator experience
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High Noon Clubhouse spectator activation and bar to debut onsite at 2024 PGA Championship
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The Professional Golf Teachers Association of America is currently accepting applications for aspiring golf instructors
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Professional Golf Teachers Association of America claims that response is generally positive, particularly from those who have completed certification programs
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Companies release results of ground force testing collaboration in first phase of relationship
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SuperStroke, Garmin and other leading brands are featured in the store
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TGL: Announces its first licensing partners to to showcase the recently unveiled brands for TGL’s six teams: Atlanta Drive, Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club and The Bay Golf Club. TGL’s licensed merchandise program is built upon the league’s multi-year partnership with Fanatics, which is the official operator for the league and individual teams’ e-commerce platforms and in-venue retail at the SoFi Center in Palm Beach Gardens, Florida. The initial roster of licensing partners includes Adidas, Greyson, johnnie-O, Peter Millar, Swannies, Seamus, 47 Brand, 500 Level, Ahead, Pukka, 47 Brand, AGD Drinkware, Golfballs.com, Logo Brands, Seamus and Wincraft.

CLUBS AND COURSES
The Heber City, Utah, community's Jack Nicklaus Signature Golf Course received the distinction from Utah’s Best of State Advisory Board
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COMPETITION
Event at Louisville Golf Club brought together 48 military veterans
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EVENT
Month-long competition documents large diversity of species living on golf courses
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United States Golf Association: Opens Golf House Pinehurst, a seven-acre campus located adjacent to Pinehurst Resort & Country Club main clubhouse. The new location includes the organization’s equipment-testing and research facility, the visitor-friendly USGA Experience, an outdoor educational landscape feature and the recently relocated World Golf Hall of Fame, as well as administrative offices.

GEAR
The four limited-edition shoes are each inspired by a flavor of ice cream — pistachio, stracciatella, raspberry and hazelnut-honey
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Starting at $699, the new models deliver an improved on-course walking experience
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Collaboration includes the creation of a MB-101 Miura iron stamped with a composite of the Miura and Reigning Champ logos, and accompanying apparel offerings that include the same blended logo
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McIlroy won the Wells Fargo Championship with a Zenergy Pistol Tour grip; Gotterup won the Myrtle Beach Classic with a Zenergy Pistol 2.0 grip
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FootJoy: Introduces the Mint Julep Premiere Series, a limited edition footwear collection that was created in collaboration with menswear designer Todd Snyder. The collection, available in both Wilcox and Field models, features elevated patent leather accents and a fresh mint outsole inspired by the iconic Kentucky Derby drink. The FJ x Todd Snyder collection drops today, Tuesday, and is available at FootJoy.com and ToddSnyder.com.

Nippon Shaft: Rose Zhang won the Cognizant Founders Cup, her second LPGA Tour title, using Nippon Shaft’s N.S.Pro 850GH steel shafts in her irons and N.S.Pro 950GH steel shafts in her wedges. 

LIFESTYLE
Company created unique awards for the respective winners of the PGA Tour's Wells Fargo Championship, LPGA’s Cognizant Founders Cup and PGA Tour Champions Regions Tradition
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MEDIA
Live updates, expanded video and betting odds will available on PGAChampionship.com, while end-to-end broadcast and streaming coverage will be provided across CBS Sports, ESPN, ESPN+ and Paramount+
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PEOPLE
Ben Polland leads group of 21 club professionals to compete with world's best at Valhalla Golf Club
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Names, in partnership with the Golf Coaches Association of America, the seven divisional winners
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The Country Club of North Carolina: Appoints Lindse Owens as the Pinehurst, North Carolina, club's marketing and communications coordinator. Owens will coordinate the club’s website content, internal and external communications, social media content and development, and club newsletters.

PHILANTHROPY
Association of Golf Merchandisers' program is designed to support students who are pursuing careers in golf merchandising and who have shown both commitment and aptitude in the field
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Through the Places To Play program, the Louisville, Kentucky, course will receive a $250,000 donation to aid in renovations and additions
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Local students participated the Beyond the Green career-exploration event at the 106th PGA Championship to learn about careers in golf and beyond
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TECHNOLOGY
OptiMotion will be used to analyze and provide insights into the biomechanics of players in the field
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CBS used AI-powered technology to examine tee shots of winner Rory McIlroy, runner-up Xander Schauffele
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